Rogers & Cowan names three to EVP roles

LOS ANGELES: Rogers & Cowan has promoted three senior executives to EVP.

LOS ANGELES: Rogers & Cowan has promoted three senior executives to EVP.

Ivy Mollenkamp is taking on the role of EVP of lifestyle and digital entertainment in the agency's Los Angeles office, focusing on building brand ambassador initiatives and campaigns for consumer technology, fashion, media, and non-profit clients.

Wendy Zaas, who was promoted to EVP of consumer technology and digital entertainment in the firm's LA office, will work on developing and implementing corporate and consumer campaigns and PR strategies for Fortune 100 companies.

In her new role as EVP of entertainment and lifestyle in the firm's New York office, Maggie Gallant will continue to work on integrated marketing campaigns for clients such as Skinnygirl Cocktails, Coty, and Clinique.

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