Publicis buys UK digital agency Outside Line

PARIS: Publicis Groupe has acquired UK-based digital agency Outside Line.

PARIS: Publicis Groupe has acquired UK-based digital agency Outside Line.

The firm, which has 68 employees, has capabilities including digital design, content creation, CRM, and social media marketing. Clients include tennis star Andy Murray, Arla Foods, British Gas, Queen, and Virgin Galactic.

The agency will be integrated into the Saatchi & Saatchi Worldwide network, working with its London office.

Outside Line co-founders Ant Cauchi and Lloyd Salmons will take senior roles as digital directors at Saatchi & Saatchi London, responsible for integrating existing business and growing digital revenue. They will report to Saatchi & Saatchi London CEO Magnus Djaba.

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