Peter Mayer wins six-figure Florida contract

CRESTVIEW, FL: Florida's Okaloosa County has hired Peter Mayer Advertising of New Orleans to promote it as a tourist destination.

CRESTVIEW, FL: Florida's Okaloosa County has hired Peter Mayer Advertising of New Orleans to promote it as a tourist destination.

The contract with the company is worth $437,580. Under the contract, Peter Mayer will provide tourism-related advertising, PR, website management, research, social media marketing, and social networking, according to the contract.

Records show the firm beat Noise and EW Bullock in a competitive RFP process. Peter Mayer replaces Lewis Communications and the Zimmerman Agency, whose contracts ended in September.

Earlier this year, Visit Florida, the state's tourism organization, hired Ketchum as its PR AOR.

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