P&G's Iyer joins Brandware Group as COO

ATLANTA: The Brandware Group has appointed 25-year Procter & Gamble executive Nataraj Iyer to the role of COO.

ATLANTA: The Brandware Group has appointed 25-year Procter & Gamble executive Nataraj Iyer to the role of COO.

Iyer, who served in various brand management, marketing, and manufacturing operations roles at P&G for brands in the beauty and household needs divisions, is in charge of strategy and development for Brandware's product and service portfolio.  He will work also work on finances and human resources at the firm.

In May, P&G restructured its communications function so that the core is made up of brand PR, corporate communications, and consumer relations. The reorganization came after the CPG giant said it planned to cut more than 4,000 positions and streamline its marketing spending.

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