Sard Verbinnen has been retained to support News Corp.'s communications and investor relations teams on IR, shareholder communications, and financials in New York, according to the source. Charles Sipkins, MD of the agency's Los Angeles office, confirmed the relationship, and referred calls to News Corp.
In addition, Glover Park has also been hired by News Corp. to handle Washington, DC-related issues. The firm has confirmed its relationship with News Corp., but requests for details about the work were not immediately returned.
Glover Park currently works with the company as its informal Washington-area AOR, and on retransmission consent, the insider said.
News Corp. declined to disclose the budget for either of the accounts.
The company has also been a long-term client of Rubenstein Communications, which will continue to serve as the strategic advisor to News Corp., CEO Rupert Murdoch, and his son James, the insider added. The agency did not respond to inquiries.
Last Thursday, Edelman was hired to help with News Corp.'s PR and lobbying efforts in the UK. The following day, Dow Jones' CEO Les Hinton resigned and president Todd Larsen was handed the interim leadership role. News Corp. is the parent company of Dow Jones.