Lowdown: Millennials high on stability

The sluggish economy has had a profound impact on Millennials, who now say that economic stability is the number one hope they have for their country.

The sluggish economy has had a profound impact on Millennials, who now say that economic stability is the number one hope they have for their country. The number of this demographic (48%) that says owning a business is a top life goal is also significantly lower in the US than in Turkey (76%) and Brazil (65%). A large majority of Millennials (seven in 10) also believe it is their responsibility to share feedback with brands and companies about performance, and eight in 10 want brands to entertain them.

Source: Edelman Berland

Would you like to post a comment?

Please Sign in or register.

News by email...