Kronick to succeed Dahllof in Ogilvy Asia leadership role

BEIJING: Ogilvy Public Relations said Wednesday that Steve Dahllof, president and CEO of its Asia-Pacific arm, will retire from his role at the end of the year.

BEIJING: Ogilvy Public Relations said Wednesday that Steve Dahllof, president and CEO of its Asia-Pacific arm, will retire from his role at the end of the year.

He will be succeeded by Scott Kronick, currently the president of Ogilvy PR in North Asia, in January 2014. Both have worked at Ogilvy for 26 years.

Kronick will remain based at the agency's Beijing office and will work alongside Dahllof for the remainder of the year to ensure a smooth transition.  

“I believe the marketing services industry is changing rapidly, and I want to be at the center of the next wave of development for the industry,” said Kronick. “China has been a test case for me in terms of grasping rapid change. I have been thinking of different initiatives to look into, and I find it very encouraging and exciting to be in the most vibrant region as this change is taking place.” 

Kronick added that Asian clients do not necessarily ask for advertising, PR, or CRM solutions, but rather want a problem solved.

“Clients of today want ideas and [to know] how you can help them drive those ideas. We need to be quicker, smarter, and have more resources to guide them in that,” he said. 

Dahllof joined Ogilvy PR in 1987, working in numerous roles at the agency including time in Asia and Europe. Prior to moving to China, he served as global head of Ogilvy PR's Strategy+Planning Group, based in Washington DC. Dahllof took up his current role more than three years ago, succeeding Christopher Graves, who became global CEO of Ogilvy PR at the time.

In a statement, Graves said Dahllof was an “agent of change” throughout his career at Ogilvy PR.

“In the last four years, he has done a brilliant job in continuing to grow Ogilvy PR into the largest, most successful public relations agency in Asia,” he said.

Dahllof will remain a consultant to the agency, but whether he will remain in Hong Kong or return to the US has not been determined yet, a spokeswoman told PRWeek

Kronick joined Ogilvy PR in New York in 1987, before moving to Asia four years later to expand the Taipei office. He has spent the past 22 years in greater China, founding Ogilvy PR's offices in Beijing, Shanghai, and Guangzhou and growing its operations in the country.

Ogilvy PR has not named a successor for Kronick.

This story was updated on August 22 to correct Dahllof's location. He is based in Hong Kong, not Beijing. It was also updated with quotes from Kronick. 

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