Kikkoman taps The Rogers Group

LOS ANGELES: Kikkoman, which produces soy sauce and other Asian-style sauces, hired The Rogers Group for a blogger outreach campaign for the holidays.

LOS ANGELES: Kikkoman, which produces soy sauce and other Asian-style sauces, hired The Rogers Group for a blogger outreach campaign for the holidays. The agency, which is expanding its food and beverage expertise, will target mommy and foodie blogs, distributing new holiday recipes on behalf of the company.

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