Ketchum appoints Ferriot first KSR director

NEW YORK: Ketchum has named Julie Ferriot global director of Ketchum Social Responsibility, a new role at the firm.

NEW YORK: Ketchum has named Julie Ferriot global director of Ketchum Social Responsibility, a new role at the firm.

Ferriot will be responsible for expanding Ketchum's KSR program, engaging employees in volunteer efforts, and overseeing the agency's four-year pro bono partnership with Room to Read, a global charity that supports literacy and gender equality in education.

Ferriot was previously VP and management supervisor in Ketchum's corporate practice, based in San Francisco, where she counseled clients on corporate social responsibility and philanthropic engagement. She also served as the firm's liaison with Room to Read.

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