Jakks Pacific taps Bender/Helper Impact as AOR

MALIBU, CA: Toy manufacturer Jakks Pacific has selected Bender/Helper Impact as AOR for the launch of a boys' adventure series and a new product line.

MALIBU, CA: Toy manufacturer Jakks Pacific has selected Bender/Helper Impact as AOR for the launch of a boys' adventure series and a new product line.

The agency will support Jakks' launch of the animated TV show Monsuno, as well as products for the children's series.

The firm will also handle media outreach for the toy and product lines for the fantasy TV show Winx Club.

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