Jack and Bill casting call

On July 16, Alexandra Bruell attended the second day of client casting for Jack and Bill, Porter Novelli's popup fashion agency, to check out the scene and talk to some of its partners and potential clients. As reported, the agency will provide its chosen clients with various free PR services.

On July 16, Alexandra Bruell attended the second day of client casting for Jack and Bill, Porter Novelli's popup fashion agency, to check out the scene and talk to some of its partners and potential clients. As reported, the agency will provide its chosen clients with various free PR services.

The casting was abuzz with creative applicants, a D.J., and a Porter Novelli video crew to document the scene in a video that the agency will send to TV stations and post on its live blog. Erin Osher and Erin Crumpacker, two of the project's young founders, provided interesting commentary and insights about the agency and its reflection on fashion PR.

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