Institute for PR starts online research center

GAINESVILLE, FL: The Institute for Public Relations has launched an online research center focused on internal communications and employee engagement.

GAINESVILLE, FL: The Institute for Public Relations has launched an online research center focused on internal communications and employee engagement.

The center provides research to business leaders and academics and is free of charge. Study topics include measuring employee engagement; leadership style; communicator competence and employee satisfaction; and the impact of employee communication and perceived external prestige.

The research center's website is edited by Bruce Berger, professor of advertising and PR at the University of Alabama, and Lan Ye, University of Alabama doctoral student.

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