How can I highlight my social media skills during the application process?

Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:

 

Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:

Have an online presence

A well designed Web site or blog with relevant content is great, but an active Twitter or Facebook account, even active postings on relevant blogs, are good ways to build your online presence. Just make sure you are posting regularly and communicating that on your resume.

Build connections

It's important to demonstrate your connections on key networking sites. Building up your connections and followers shows employers that you understand how to use social media as a tool to communicate ideas and reach an audience. Go through your hundreds of friends on Facebook – and the people you worked with at internships, former professors and advisors, and family friends – and add those people on LinkedIn, Twitter, and other social media platforms. You won't just benefit from the added numbers, you never know when one of your new connections will be a common reference point for a prospective employer.

Keep it professional

Take time to edit not only your grammar and punctuation, but also the content. You must take ownership of every picture and comment you post online (and even those others post about you). Letting PR firms see that you are capable of managing your own image will help convince them that you are capable of managing others'.

It's not just what you write, but who you read

Follow industry blogs regularly to identify the most influential voices and trends. Know who the “power tweeters” are. In an interview, you should be able to communicate your awareness of industry news and understanding of the latest social media sites and tools.

Matthew Traub is managing director and chief of staff at DKC

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