Google appoints Mansergh Euro consumer marketing head; Felten to US role

Google has promoted Alice Mansergh to its top European consumer marketing role, with predecessor Obi Felten taking a job with the company's US team.

Google has promoted Alice Mansergh to its top European consumer marketing role, with predecessor Obi Felten taking a job with the company's US team.

Mansergh, who was previously head of search and Chrome marketing for EMEA at Google, is understood to have replaced Felten as director of consumer marketing for Europe, the Middle East, and Asia.

Mansergh joined Google in 2006 and managed its online sales and operations teams in Ireland and India before becoming the customer marketing manager for Europe in July 2007. She began her current role last January.

Felten is now working at Google's secretive “Google X” lab in the San Francisco area, leading a program to help inventors' and engineers' projects succeed.

She joined Google in 2006 as head of consumer marketing for the UK, which was then expanded to a European marketing role three years later.

During Felten's time at Google, the business has significantly increased its consumer marketing spending, including a series of product campaigns, such as its first ad for social platform Google+.

Felten, who was ranked fourth in Marketing's Power 100 this year, has a track record of working with start-ups and helped set up “Campus London,” Google's space for technology start-ups in East London.

Separately, it is understood that Google is set to launch a Christmas-themed campaign for Google+. The ad, the latest in a number of promotions for the fledgling social network, is believed to be in production.

Google rolled out its first UK ad campaign for Google+ in March, which included TV spots introducing the tagline “That's the plus.”

This article originally appeared in Marketing, PRWeek's sister publication under Haymarket Media.

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