Gartner Comms launches crisis control system

FRANKFURT, GERMANY: Gartner Communications has released Crisis Control Suite, a software-based management system for crisis PR.

FRANKFURT, GERMANY: Gartner Communications has released Crisis Control Suite, a software-based management system for crisis PR.

The software helps communications teams organize information, set priorities, and create information flows in order to add more structure and clarity to media and stakeholder relations during a crisis situation.

Crisis Control Suite first consolidates information from relevant sources, such as media monitoring results, journalist enquiries, and customer hotline calls, and then inputs this information into a searchable system.

Each incoming item is then assessed on a scale of one through five, according to tonality, influence, and urgency. Based on the item's combined average score, the software prioritizes items and lays out a delegated set of responsibilities for the communications team.

Lastly, after the crisis ends, the software documents all activities for detailed analysis and compliance purposes.

The tool essentially allows communications teams to deliver quick, accurate and structured responses to a crisis situation, while a key decision-maker is able to obtain a real-time overview of incoming items and subsequent actions related to the situation.

Ulrich Gartner, head of Gartner Communications, said that the model minimizes the risk of information loss while improving the quality of decision-making. He added that it also provides the decision-maker with an overview of both external perception and internal activities at any given time.

“The software provides a solid, structured process for dealing with large amounts of incoming information in a consistent way ,” Gartner said. “By no means replacing human brains and experience, but allowing them to focus on the tasks at hand while being able to rely on a robust underlying process.”

Gartner Communications is a German PR consultancy.

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