DeVries names Rodriguez multicultural practice lead

NEW YORK: DeVries has brought on Lissette Rodriguez of The Axis Agency to serve as VP and head of the firm's US Hispanic work.

NEW YORK: DeVries has brought on Lissette Rodriguez of The Axis Agency to serve as VP and head of the firm's US Hispanic work.

Rodriguez will work with DeVries' various CPG clients and help the agency further develop its Hispanic-focused communications efforts.

During her time at The Axis Agency, she oversaw an array of clients, including Clorox, MassMutual, RadioShack, and Saba, and worked on various US Hispanic PR programs.

Before that, she worked at R├ępublica, where she led US Hispanic PR for Sedano's Supermarkets and Nielsen.

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