Devine Color hires Current

CHICAGO: Paint brand Devine Color has selected Current Lifestyle Marketing as its PR and digital AOR, focusing on the company's relaunch in the first quarter of this year.

CHICAGO: Paint brand Devine Color has selected Current Lifestyle Marketing as its PR and digital AOR, focusing on the company's relaunch in the first quarter of this year.

The agency will develop Devine's website, social content, and email marketing strategy. Current will also handle the brand's traditional PR efforts.

In addition to Current, Devine brought on Interpublic Group agency Rivet to work on brand identity development and advertising. 

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