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Archive Articles
Outcry over graffiti festival nets publicity for new game
Hamilton Nolan
August 29, 2005
NEW YORK: Clothing designer Marc Ecko parlayed a tiff with the city into a wealth of free media coverage for an upcoming video game he produced in partnership with Atari.
Ad revenue grows for b-to-b outlets, '05 report reveals
Erica Iacono
August 29, 2005
NEW YORK: Ad revenue for b-to-b publications is rising, found a Business Information Network report for June 2005.
LA eases void in PR with $4.1m RFP for Sanitation project
Anita Chabria August 29, 2005
LOS ANGELES: The almost total lack of new city PR contracts following the Fleishman-Hillard billing scandal here has been alleviated slightly with the release of a three-year, $4.1 million RFP for communications and advertising work from a major city depa
Hefty Merck verdict spurs firms to rethink DTC efforts
Beth Herskovits August 29, 2005
ANGLETON, TX: Now that jurors have handed down a $253.5 million verdict against Merck, healthcare marketers are left debating what the massive award means for the future of direct-to-consumer outreach.
Porter Novelli hires national media relations director
Erica Iacono
August 29, 2005
NEW YORK: Sandra Sokoloff has joined Porter Novelli as SVP, director of national media relations. She will report to Michael Ramah, partner, director of strategic planning and research.
Letter campaign to pique student interest in national affairs
Mark Hand August 29, 2005
WASHINGTON: Andy Morris and Co. is working with Pilot Pen of America on promoting “The World’s Longest Letter,” a campaign designed to get elementary school students interested in their nation’s affairs and excited about writing.
PG&E hastens media outreach after transformer explosion
Andrew Gordon August 29, 2005
SAN FRANCISCO: Public utility Pacific Gas & Electric is aggressively courting the media after an electrical transformer exploded in downtown San Francisco.
Steve Hoechster named Euro RSCG Magnet tech practice head
Andrew Gordon August 29, 2005
NEW YORK: Euro RSCG Magnet has appointed Steve Hoechster as SVP and leader of the agency’s technology practice. Magnet also named VP Carol Edwards as deputy practice leader.
Abortion-rights group bows to pressure from Roberts' supporters
Mark Hand August 22, 2005
WASHINGTON: The battle over John Roberts' possible ascension to the Supreme Court claimed its first casualty among left wing communications pros last week.
News Briefs
August 22, 2005
LOS ANGELES:
Anheuser-Busch has created two VP-level posts to help it better manage marketing to Hispanic and black consumers. Both positions will be filled by longtime company executives Henry Dominquez and Johnny Furr Jr.
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