Archive Articles

Outcry over graffiti festival nets publicity for new game

August 29, 2005

NEW YORK: Clothing designer Marc Ecko parlayed a tiff with the city into a wealth of free media coverage for an upcoming video game he produced in partnership with Atari.
 

Ad revenue grows for b-to-b outlets, '05 report reveals

August 29, 2005

NEW YORK: Ad revenue for b-to-b publications is rising, found a Business Information Network report for June 2005.
 

LA eases void in PR with $4.1m RFP for Sanitation project

Anita Chabria August 29, 2005

LOS ANGELES: The almost total lack of new city PR contracts following the Fleishman-Hillard billing scandal here has been alleviated slightly with the release of a three-year, $4.1 million RFP for communications and advertising work from a major city depa
 

Hefty Merck verdict spurs firms to rethink DTC efforts

Beth Herskovits August 29, 2005

ANGLETON, TX: Now that jurors have handed down a $253.5 million verdict against Merck, healthcare marketers are left debating what the massive award means for the future of direct-to-consumer outreach.
 

Porter Novelli hires national media relations director

August 29, 2005

NEW YORK: Sandra Sokoloff has joined Porter Novelli as SVP, director of national media relations. She will report to Michael Ramah, partner, director of strategic planning and research.
 

Letter campaign to pique student interest in national affairs

Mark Hand August 29, 2005

WASHINGTON: Andy Morris and Co. is working with Pilot Pen of America on promoting “The World’s Longest Letter,” a campaign designed to get elementary school students interested in their nation’s affairs and excited about writing.
 

PG&E hastens media outreach after transformer explosion

Andrew Gordon August 29, 2005

SAN FRANCISCO: Public utility Pacific Gas & Electric is aggressively courting the media after an electrical transformer exploded in downtown San Francisco.
 

Steve Hoechster named Euro RSCG Magnet tech practice head

Andrew Gordon August 29, 2005

NEW YORK: Euro RSCG Magnet has appointed Steve Hoechster as SVP and leader of the agency’s technology practice. Magnet also named VP Carol Edwards as deputy practice leader.
 

Abortion-rights group bows to pressure from Roberts' supporters

Mark Hand August 22, 2005

WASHINGTON: The battle over John Roberts' possible ascension to the Supreme Court claimed its first casualty among left wing communications pros last week.
 

News Briefs

August 22, 2005

LOS ANGELES: Anheuser-Busch has created two VP-level posts to help it better manage marketing to Hispanic and black consumers. Both positions will be filled by longtime company executives Henry Dominquez and Johnny Furr Jr.