This award was judged by comparing the winners of the Small, Midsize, and Large PR Agency of the Year categories. Judges looked for financial growth, profit margins, client roster growth, client retention, client satisfaction, good HR practices, innovation, and creativity. All of these achievements were considered relative to the agency's size and previous standing

NEW YORK: Nintendo and GolinHarris received the PRWeek Campaign of the Year award at the 2008 PRWeek Awards.

Recognizing the most effective, attention-grabbing promotional event of the year

Open to agencies, service companies, corporate teams, nonprofits, and other organizations, this award recognizes the best technology-based solution or new service launched during the 12-month eligibility period that shows a lasting impact on the practice of PR

Recognizing the most effective use of research and evaluation in both setting aims and measuring success for a campaign. Judges sought evidence of how research among target audiences was used to help set the objectives and strategy, and of an effective media evaluation, and how it was used to measure the effectiveness of the campaign against those goals

Recognizing the combination of creativity, cost-effectiveness, and overall impact of a VNR, ANR, or SMT

Recognizing the most effective or creative use of the Web/new media to execute or support a PR campaign. The award can honor anything from the creation or upgrading of an Internet or intranet Web site, webcasts, blogging, podcasting, mobile technology, the use of targeted or viral e-mail, or the addition of a key function, such as online polling, as a key PR tool

Recognizing a campaign or ongoing project that utilizes or integrates a social cause to promote or enhance corporate image or specific products/services

Recognizing the most effective work by a nonprofit organization for fundraising, or in changing or enlisting political, public, or corporate opinion. The cost-effectiveness of the campaign and, in the case of fundraising activities, the amount of money raised, were also strongly considered

Open to government departments and public-sector agencies (e.g., federal, state, military, municipal, local, or public health authorities), this award recognizes effectiveness in communicating and addressing issues related to a single public-interest topic (e.g., health, crime, defense, etc.)