Open to all students enrolled in a US college or university between December 14, 2006, and December 14, 2007. Category entrants were presented with a true test of their PR acumen, devising a plan to create a PR campaign for youth entrepreneurship nonprofit Youth Venture to increase its exposure to the target demographic - 12- to 20- year-olds

Open to any PR firm whose annual PR income (fees plus mark-up for disbursements) is $65 million and above, this award recognizes financial and client-list growth, client retention, and PR creativity and innovation

Open to any a PR firm with annual PR income (fees plus mark-up on disbursements) between $10 million and $65 million, this award recognizes financial and client-list growth, client retention, and PR creativity and innovation

Open to any PR firm whose annual PR income (fees plus mark-up on disbursements) is up to $10 million, this award recognizes financial and client-list growth, client retention, and PR creativity and innovation

Open to any corporate/company PR department that has more than five professional employees, this award recognizes success in addressing the spectrum of management issues and goals, and in handling corporate communications campaigns and programs, including crises

Open to any corporate PR department with five professional employees or fewer, this award recognizes success in addressing the spectrum of management issues and objectives, and in handling corporate communications, campaigns, and programs, including crisis situations

Open to any in-house nonprofit PR team, this award recognizes success in addressing management issues and goals in handling communications campaigns and programs, including crises

Recognizing outstanding personal achievement within the PR industry in the period covered by this year's Awards, as well as career achievements to date

Open to PR pros who entered the industry no earlier than October 5, 2004, nominees are judged based on outstanding achievement in handling clients or senior-level staff, develop-ment of PR strategy, business savvy, creativity, knowledge of PR tactics, and contributions to business objectives

Of all the outstanding campaigns we are honoring this year, choosing one for this accolade was no easy task. This award goes to the campaign that not only epitomizes the very best in PR ethics and tactics, it also displays the power of PR to help overcome tremendous obstacles