Obama has been winning some good press lately with a comedic endorsement by Borat and widespread praise for his speech at the Iowa's influential Jefferson-Jackson dinner, attended by about 9,000 Democratic state party leaders.

Who is your client, and what are its media goals?

More think tanks are starting to use online video as a way to generate interest in their efforts among a broader audience.

SVP of HR and recruiting, Ruder Finn

Wired is the bible of the tech-smart set, and it stands to reason that PR pros pitching the publication would be as savvy as its readership.

Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.

I have an important public awareness message, but not a lot of money to get it out. What are some low-cost PSA options?

The backbone of the PR industry is its people. Whether they work for a corporation, agency, government, or nonprofit, PR pros are in a unique position to influence everyone, from their own institutions to the world we live in. They can change lives for the better by helping organizations listen to, and better respond to, the public's needs.

Tanya Lewis surveys the talent situation at all levels of the industry

Certain traits are common to all PR pros, but each discipline also requires its own set of skills.