Though talks of a downturn loom over the industry, the current job market continues to provide a plethora of opportunities for PR practitioners in various settings and at a range of experience levels.

As more and more corporations step up their PR functions, the industry remains a job-seeker's market. Michael Bush discovers what employers are doing to seek and retain creative and diverse talent

As PR's role in the marketing mix increased in the past year, salaries rose in kind. And, as Erica Iacono finds, that momentum looks to continue in 2006

NEW YORK: PR salaries are once again on the upswing after years of cutbacks and stagnant wages, according to the 2005 PRWeek-Korn/Ferry Salary Survey.

NEW YORK: During 2003, average PR salaries took their biggest year-over-year drop since PRWeek began tracking them in 2001, according to the 2004 PRWeek Salary Survey.

Base salaries are up, especially on the client-service side, but ethnic, gender disparity and a steady rise in job seekers paints a far more complex picture.

At the PR party that was 2000, giddy talk of huge salary increases turned some industry pros into career butterflies, flitting from one job to another. A PricewaterhouseCoopers survey at the time found PR people to be the most footloose and fickle professionals in America.