PARSIPPANY, NJ: Century 21 Real Estate hired integrated advertising firm Mullen as its PR AOR and the company's first social media AOR, after an agency review.

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

WASHINGTON: The US is currently enjoying its most favorable global image in years, according to data collected by the Pew Research Center (PRC).

Ed Gillespie, chair of the Republican State Leadership Committee and former counselor to President George W. Bush, talks to PRWeek reporter Jaimy Lee about why Republicans need to focus on positive messages, such as jobs creation, to communicate on policy issues.

WASHINGTON: The Business Roundtable is tapping into its member network of CEOs for an integrated campaign that aims to remind policymakers about the economic value of the private sector.

CHICAGO: Movie studios and Apple were the big marketing winners from this year's Academy Awards, according to data culled by marketing software provider Alterian.

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.

LONDON: The WPP Group said that like-for-like revenues for PR and public affairs fell 7% to $1.2 billion in 2009, compared to $1.1 billion in 2008, while like-for-like revenues dropped less than 5% in the fourth quarter of 2009.

SANTIAGO, CHILE: With the earthquake in Chile on February 27, only weeks after the January 12 earthquake in Haiti, social media and text messaging continue to play a major role in sharing information and collecting donations for relief.