Solar energy providers have had to adjust their communications strategy as they seek to educate and engage consumers.

PublicRoutes.com, a Web site offering public-transportation riders directions in major cities across the US and London, relaunched in June 2006 after undergoing a redesign (Dukas staff had a previous relationship with the site dating back to 2005).

Who is your client? What are its media goals?

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in Boston in late April. Nearly 700 corporations, including large multinationals; small enterprises; major investors; NGOs; and, a range of consultancies, think tanks, and government representatives gathered to drive forward the environmental business agenda.

Diversification in healthcare has become just as much a key topic for PR firms as it has for the medical community and general public. The changing definition of healthcare and a fluctuating market are pushing firms to develop broader client bases for healthcare practices.

How can I plan an event while keeping high sustainability standards in mind?

VP of Makovsky & Company

Fashionista is calling out those fashion retailers that encourage environmental responsibility via messages on printed tees, but do the opposite in their own business practices.

An agency's office suggests more than meets the eye. Its layout is oftentimes planned to reflect the firm's brand and culture and, in turn, contribute to the attraction and retention of both clients and employees.

While the 40-year-old company's message is still the same, its target is much broader than ever