The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.

Who is your client and what are its media goals?

Republican third-party groups are sharpening their knives in anticipation of an Obama nomination, Newsweek reports.

Rupert Murdoch, owner of News Corp. and the New York Post, and New York Daily News chief Mortimer Zuckerman may still get a piece of Newsday.

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.

How can you maximize coverage of an FDA approval?

MOUNTAIN VIEW, CA: LinkedIn selected Hill & Knowlton as its AOR to assist in expanding the brand's global presence and consumer education initiatives.

I'm not sure which of the nine circles of hell I was in the week before ad:tech San Francisco 2008, but it's the level where PR people spam bloggers with irrelevant e-mail pitches.

After the fifth call we received this year asking about "best practices" for structuring corporate communications functions, I knew something was up.