An odd pairing between Barneys' and Target is generating a lot of buzz, some that looks pre-meditated, some based on praise, and some on, what was probably a less-meditated, confusion.

The bees are disappearing, and with them, some of your favorite ice cream flavors - a fact that Häagen-Dazs hopes to bring awareness to with its Honey Bee campaign.

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a challenge.

NEW YORK: Piaggio Group USA consolidated the PR functions for its four major brands to one agency by naming Brandware AOR for Vespa and Piaggio scooters and Aprilia and Moto Guzzi motorcycle brands.

Agent Provocateur is the latest example of a company extending its advertising message with dramatic, film-like videos to add buzz.

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.

PALO ALTO, CA: Facebook hired Elliot Schrage, former VP of global communications and public affairs at Google, as its new VP of communications and public policy.

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.