LOS ANGELES: Hess Natur, a German-based mail-order apparel brand that is organically sourced and manufactured, named Bullfrog & Baum (B&B) its AOR, tasking the agency with the promotion of its US debut planned for this July.

Say "I Love New York," and images of the Statute of Liberty, corner hot dog stands, and tourists packed in mid-town immediately come to mind. Well, not for long.Today, Gov. David Paterson (D-NY) and state officials unveiled a plan to expand that vision with a new ad and marketing campaign to drive tourism throughout New York state, reports the New York Times.

Despite the economic tumult, JPMorgan Chase and Bank of America saw their reputations take a turn for the better, according to Cision's Corporate Media Reputation Index for Q1 2008

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

WASHINGTON: The US Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion (CNPP) is launching a new campaign to encourage its partners to use its iconic food pyramid for their own promotional work.

EAST RUTHERFORD, NJ: Adecco Group North America, the Fortune 500 staffing and HR service provider, selected MWW Group as AOR. The one-year contract is worth more than $1 million.

DALLAS and RICHMOND, VA: Blockbuster directly reached out to the media after making its public offer to acquire Circuit City at $6 per share in cash.

NEW YORK: Corporate communications executives are confident about the strength of their organization's core values, but still see obstacles in employing new media, according to a recent survey conducted by the Arthur W. Page Society and the Corporate Executive Board (CEB).

A new report from the National Toxicology Program is generating intense media coverage about the possible danger of using bisphenol in plastic bottles or the lining of food containers, particularly those used for infants.

FT WORTH, TX: American Airlines prioritized direct engagement with grounded passengers in the wake of canceling of 3,079 flights over the past four days.