The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

Who is your client and what are its media goals?

The New York metropolitan area newspaper wars continue as some media insiders doubt that Rupert Murdoch will match Cablevision's $650 million offer for Newsday, and at least one analyst questions Cablevision's judgment.

Sarah Lacy recently created an uproar during her controversial keynote interview with Facebook CEO Mark Zuckerberg at South by Southwest Interactive. Lacy talks to PRWeek about what the controversy means for journalists in the era of social media, and her upcoming book Once You're Lucky. Twice You're Good that chronicles the founders of some of the most talked about Web 2.0 startups.

With many newspapers cutting newsholes and resources - including within the financial sections - local business journals would seem to be poised to steal mind and market share from the dailies.

PR PROS routinely aim to win clients a guest spot on a TV show or create a great CEO video-blog. Yet communications pros, also tasked with monitoring a video's success as it spreads across the Internet, are increasingly turning to online video monitoring for tracking.