BALTIMORE: United Way of America launched its first large-scale public awareness campaign targeting online media.

BOSTON: Journalists have mixed feelings on the impact of blogs and social media on reporting, found a Brodeur-Marketwire survey conducted last month.

SAN ANTONIO: Clear Channel's AOR for M&As, Brainerd Communicators, is working on outreach to stakeholders and staff prior to a shareholder vote on two equity firms buying the radio broadcaster.

WASHINGTON: The National Lesbian & Gay Journalists Association (NLGJA) and Witeck-Combs Communications launched OutNewsWire on May 20 as a news distribution service for the LGBT community.

PRWeek reported on Pedigree's Dog's Rule Adoption Drive, which was part of a larger marketing campaign designed to spread the brand's internal values to a broader consumer audience.

BETHPAGE, NY: Cablevision Systems, which agreed to purchase Newsday from the Tribune Co. on May 12, is working with Sloane & Co. and Sard Verbinnen & Co. for PR related to the acquisition, the three parties told PRWeek.

WASHINGTON: The Federal Communications Commission (FCC) hired Ketchum for a $1.48 million account to educate consumers on what electronic devices they will need to watch TV when stations across the US begin transmitting exclusively in digital format (DTV) on February 17, 2009.

NEW YORK: Fortune's Most Admired Companies and 100 Best Companies to Work For rankings are the most prized lists for corporations, a survey conducted this year by Burson-Marsteller showed.

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.