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Samsung considers firms to lead global electronics unit
Aarti Shah
November 26, 2008
SEOUL, SOUTH KOREA: Samsung is reviewing agencies to lead its global electronics division, according to several industry sources.
Groups target incoming Obama administration
Ted McKenna
,
Nicole Zerillo
November 26, 2008
WASHINGTON: As President-elect Barack Obama's team transitions to the White House, a number of groups are building campaigns directed at the new administration and Congress.
World AIDS Day efforts utilize youth, new media
Kimberly Maul
November 25, 2008
WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.
Big Three aim to explain bailout to media, public
Nicole Zerillo
November 20, 2008
DETROIT: PR staffs from Ford, GM, and Chrysler worked to educate key media and consumers about why they were seeking financial help from the government.
Small banks uncover comms opportunity amid downturn
Tonya Garcia
November 19, 2008
MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.
'Consumer Reports' push takes on credit card debt
Frank Washkuch
November 19, 2008
YONKERS, NY: On this coming Monday, Consumer Reports planned to begin a public-education campaign to inform shoppers about credit card debt.
Detroit auto industry faces tough battle
Ivey Overstreet
November 18, 2008
Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more
New Moon Girl hits the Web to secure status with its audience
Kimberly Maul
November 18, 2008
New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online.
J&J apologizes, says it missed the mark with Motrin mom ad
Nicole Zerillo
November 17, 2008
NEW BRUNSWICK, NJ: Johnson & Johnson (J&J) is reaching out to mothers offended by an ad for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.
FT promotes new Web site in US, elsewhere
Frank Washkuch
November 13, 2008
NEW YORK: London-based business publication the Financial Times reached out broadly to promote the redesign of its Web site, which debuted this week.
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