Samsung considers firms to lead global electronics unit

Aarti Shah November 26, 2008

SEOUL, SOUTH KOREA: Samsung is reviewing agencies to lead its global electronics division, according to several industry sources.
 

Groups target incoming Obama administration

Ted McKenna, Nicole Zerillo November 26, 2008

WASHINGTON: As President-elect Barack Obama's team transitions to the White House, a number of groups are building campaigns directed at the new administration and Congress.
 

World AIDS Day efforts utilize youth, new media

Kimberly Maul November 25, 2008

WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.
 

Big Three aim to explain bailout to media, public

Nicole Zerillo November 20, 2008

DETROIT: PR staffs from Ford, GM, and Chrysler worked to educate key media and consumers about why they were seeking financial help from the government.
 

Small banks uncover comms opportunity amid downturn

Tonya Garcia November 19, 2008

MIAMI: Smaller US banks are finding unique PR opportunities to assert their healthy states despite otherwise dire economic news.
 

'Consumer Reports' push takes on credit card debt

Frank Washkuch November 19, 2008

YONKERS, NY: On this coming Monday, Consumer Reports planned to begin a public-education campaign to inform shoppers about credit card debt.
 

Detroit auto industry faces tough battle

Ivey Overstreet November 18, 2008

Auto leaders head to the Hill; atheists start campaign; 'The New York Times' shutters sports magazine; and more
 

New Moon Girl hits the Web to secure status with its audience

Kimberly Maul November 18, 2008

New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online.
 

J&J apologizes, says it missed the mark with Motrin mom ad

Nicole Zerillo November 17, 2008

NEW BRUNSWICK, NJ: Johnson & Johnson (J&J) is reaching out to mothers offended by an ad for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.
 

FT promotes new Web site in US, elsewhere

Frank Washkuch November 13, 2008

NEW YORK: London-based business publication the Financial Times reached out broadly to promote the redesign of its Web site, which debuted this week.