Erica Iacono and Jaimy Lee were in Philadelphia to discuss healthcare.

Many Americans, especially baby boomers, are either facing or will soon face difficult decisions on how to best take care of aging parents, as well as how to plan for their own years as senior citizens.

Greenies Pill Pockets are pet treats that hold medicine, making it easier for owners to medicate pets. Doug Pendley, director of retail sales/national accounts, explains that the product originated in the vet channel and hadn't been promoted to consumers. Greenies tasked Trone to help relaunch the product to consumers.

From major recalls to a new media world, the past ten years have altered the landscape for communicators in this sector

Jaimy Lee held a virtual roundtable in September where she discussed with various healthcare experts the trends affecting the industry

Facebook is free, and it reaches millions of consumers, often broken down by group. Thus, it can give a healthcare PR campaign access to a targeted, niche audience.

The public's obsession with health is big business for the pharmaceutical industry, and it's also driving media scrutiny over the sector.

John Ellis, a then 17-year-old with hepatitis B, decided to ride his bike from his hometown of Pensacola, FL, to Philadelphia, PA, to raise awareness about the disease for the Hepatitis B Foundation.

It is very important for Big Pharma to learn how to work well with patient advocacy groups

Keith O'Brien and Ted McKenna were in Washington, DC to discuss public affairs