A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

Wine Enthusiast Co. is using a casual, inviting experiential marketing event, "Toast of the Town," to promote its eponymous publication and brand products to novices and experts alike - much like a wine tasting aims to showcase the product rather than put off the consumer with affectations of the industry.

NEW YORK: Nielsen Online launched a digital strategic services to help clients manage their online reputations with its data sources.

Federal regulators said this week they're working to reform the credit card industry, including a seven-point plan to cut back on deceptive practices by credit card companies.

While some are betting that Rupert Murdoch's News Corp. will be the next owner of Newsday, the Dolan family - owner of Madison Square Garden and Cablevision - is expected to up the ante and make a $650 million bid.

ABC is known for incorporating interactive Web elements into promotions for its hit show Lost. As the popular show returned to the air last week after a five-week hiatus due to the writers' strike, the most recently ABC/Lost online initiative is a game called LOSTscape.

Yesterday, a court made available details of the lawsuit that eBay made against Craigslist, but its unclear which party comes out the PR winner based on the facts disclosed.

Freedom of the press continued to decline around the world for the sixth year in a row, according to the latest report from Freedom House.

The PR industry as a whole must do a better job of embracing social media, or else they run the risk of losing the battle against the advertising industry.

There's no shortage of news about newspapers and the companies that own them, but not much of it is good news.