Rules of engagement change with blogs

Tanya Lewis September 10, 2007

PR pros have long had a certain relationship with traditional journalists, but bloggers have different expectations.
 

A matter of trust

Hamilton Nolan September 03, 2007

A solid reputation is vital for media properties looking to form a lasting bond with consumers in a cluttered environment.
 

Committed to the cause

Aarti Shah August 27, 2007

Fresh off its rebranding and 25th anniversary, Susan G. Komen for the Cure is tackling its comms challenges head on.
 

Multicultural hits the big league

Michael Bush August 19, 2007

Major League Baseball teams are employing a variety of tactics to form meaningful and lasting relationships with diverse audiences.
 

Out in the open

Marc Longpre August 12, 2007

Eli Lilly's decision to post educational grant funding online solidifies the company's commitment to transparency.
 

Changing the script

Randi Schmelzer August 06, 2007

Along with revamping its business model in the past year, Blockbuster has also altered its PR strategy.
 

Financial planning

Hamilton Nolan July 30, 2007

A solid IR strategy is vital for all companies - whether they're in the middle of a turnaround or just starting out.
 

Biotech seeks stamp of approval

Marc Longpre July 23, 2007

On July 24, GPC Biotech will go before the Oncologic Drugs Advisory Committee (ODAC) for a crucial review of its investigational prostate drug, satraplatin.
 

A clear mission

Tanya Lewis July 16, 2007

Founded in 1869, H.J. Heinz Co. was socially responsible long before corporate social responsibility became a banner corporations are advised to adopt.
 

A show of support

Ted McKenna July 02, 2007

Faced with a decrease in membership and some public criticism, unions are expanding their outreach to more than just existing or potential members.
 
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