Cover Stories - Page 2

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With a higher title come higher expectations. Frank Washkuch learns what it takes to move smoothly into a management post

From self evaluation to how colleagues view you, Nicole Zerillo seeks answers to questions many young PR pros ask

Mid-level PR pros share their perspectives on a variety of topics in a PRWeek survey.

Recruiting expert Brad Karsh unlocks the keys to a successful meeting with a potential employer.

Seven industry veterans look back at the lessons they learned from their very first days in the PR field.

Ted McKenna studies how economic woes impact the PR workforce

Sesame Workshop - and its comms strategy - has evolved over its 40-year history to reach children, parents, and potential donors.

Personal care products recognize the importance of reaching out to multicultural consumer with specific, targeted programs.

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.

In the current economic climate, reaching an international audience of investors has become even more important for US-based companies.

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