Hitting a new stride

Nicole Zerillo May 12, 2008

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.
 

A broader education

Tanya Lewis April 21, 2008

Universities across the country are recognizing the importance of offering students courses in multicultural communications.
 

Global accents

Nicole Zerillo April 07, 2008

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.
 

In the spotlight

Marc Longpre March 24, 2008

Partnering with a big pharma entity can be a tremendous coup for a biotech company, but it also presents a number of challenges on the comms front.
 

Tourist attraction

Tanya Lewis March 17, 2008

New and social media tactics are increasingly part of the communications strategy for destinations.
 

Back to the basics

Douglas Quenqua March 10, 2008

A focus on media relations has helped Xerox's communications team as it tries to tell a new story about the company.
 

Spreading the truth

Marc Longpre March 03, 2008

The American Legacy Foundation uses a variety of creative tactics in its quest to reach teens with a message about the dangers of smoking. Marc Longpre reports
 

Culture of cooperation

Tanya Lewis February 18, 2008

A strong alignment between communications and customer service functions helps Southwest Airlines deliver a cohesive message and positive experience to consumers.
 

Easing the transition

Ted McKenna February 11, 2008

The NAB has made a significant investment into educating consumers about the upcoming digital television switch.
 

A strong connection

Aarti Shah February 04, 2008

LinkedIn's marketing and communications professionals work together to continually hone and spread the right message about the growing professional online network.
 
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