When an agency or internal PR department at a corporation conducts a pro-bono effort for a charity or a cause campaign for a feel-good organization, it can be more than just good business for a firm.

Katie Connolly spent this year covering the McCain campaign for Newsweek's special 2008 election project. Connolly was granted behind-the-scenes access to the campaign with the agreement that none of her reporting would be published until after Election Day.

'Married' cast back for online reunion; The Raconteurs encourage fans to submit videos; Sundance expands Costello's reach; and more

Koppel leaves Discovery Channel, 'Meet the Press' speculation begins; Bauer cuts 'Life & Style' staff; Huffington Post raises $15 million

Consumer electronics have traditionally been one of the most popular holiday gift categories, but the economy has resulted in a grim outlook for sales in the retail sector this holiday season.

At around the same time it became apparent that the slide in the US economy might be far worse than previously imagined, the Wal-Mart Foundation partnered with the Alliance to Save Energy and other organizations to launch a campaign showing low- and middle-income consumers how to combat high gas prices in relatively easy and practical ways.

After seven years of digging, the George Washington Foundation (GWF) of Stafford County, VA, knew it had found the first president's boyhood home at Ferry Farm in Virginia. It turned to CRT/Tanaka to help it with a media outreach effort.

Who is your client? What are its media goals?

Change was a prevailing theme at PRWeek's NEXT Conference, which was held on November 19 at the Waldorf-Astoria in New York City.

To define and measure success for their clients with online programs, firms must now show ROI that exceeds impressions and demonstrates engagement with target audiences.