Cadbury Schweppes Americas Beverages (CSAB) is using a recipe competition to help promote its leading brand beverage, 7UP, to Hispanic consumers. The effort will be supported by Ketchum, which has worked with the company for almost three years, and 7UP specifically since 2006.

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR. Here's an excerpt from the roundtable. The entire feature will appear in Monday's issue, and an extended Web version will be available on PRWeek.com.

Like any relationship, building long-term client partnerships takes work. To keep clients on board over time, agencies are closely monitoring and enhancing the service they provide to meet their clients' needs and expectations.

Much has been said about Lifehacker editor Gina Trapani's PR spam list (see News Analysis, p. 6).

The Washington Post newsroom is bracing for the loss of some big names.

At a time when gas hovers at an astronomical $4 per gallon, $2.99 would seem like a gift. Chrysler wants to give this present to its customers - for three whole years - through its Let's Refuel America campaign.

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.

On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters 'Pasta Hut' as part of the promotional campaign to introduce its new 'Tuscani Pasta' menu items.

From Chevy Chase as Gerald Ford to Phil Hartman as Ronald Reagan to Amy Poehler as Hillary Clinton, 'Saturday Night Live' has always been known for its political satire. Now NBC has brought that online with a new political Web site: SNL Elections 2008.

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.