Visa's new business network aims for entrepreneurs

Tonya Garcia June 27, 2008

SAN FRANCISCO: Visa launched a Visa Business Network for small business owners on Facebook in an effort to take its existing relationship with entrepreneurs a step beyond the business cards and services it offers.
 

Sabin Vaccine Institute hires Hyde Park

Ted McKenna June 27, 2008

WASHINGTON: The nonprofit Sabin Vaccine Institute hired Hyde Park Communications to develop new branding for the organization as well as provide strategic communications counsel and media relations.
 

LA Port hires H&K, Rogers Group in six-figure contracts

June 27, 2008

LOS ANGELES: The Los Angeles Board of Harbor Commissioners awarded two, three-year contracts June 19 to The Rogers Group, for $750,000, and Hill & Knowlton, for $600,000, for upcoming communications initiatives related to The Port of Los Angeles.
 

CRA fights myths about high fructose corn syrup

Ted McKenna June 27, 2008

WASHINGTON: The Corn Refiners Association (CRA) launched a new PR and ad campaign to battle what it calls "myths" and "inaccuracies" in the media about the use of high fructose corn syrup (HFCS) in foods.
 

AMEX's Members Project makes digital push

Tonya Garcia June 26, 2008

NEW YORK: American Express (AMEX) has enhanced its digital outreach efforts for the Members Project, the card issuer's CSR program that will award $2.5 million for philanthropic endeavors.
 

HP selects Edelman for EMEA business

Aarti Shah June 26, 2008

LONDON: Hewlett-Packard has selected Edelman to handle its laser and printing business in EMEA, edging out incumbent Porter Novelli, reports PRWeek UK.
 

West Hollywood aims to be gay-wedding hotspot

Kimberly Maul June 26, 2008

WEST HOLLYWOOD, CA: The city of West Hollywood hopes a new PR campaign will catapult the roughly 37,000-person town into an international wedding destination for gay couples.
 

Guam to launch new tourism campaign this fall

Ted McKenna June 26, 2008

HAGATNA, GUAM: Burson-Marsteller is helping the Guam Visitors Bureau develop a new branding campaign that will launch this fall to boost tourism from its key Asia Pacific markets as well as the emerging travel markets of Russia and China.
 

Ford experiential events bring Flex to influencers

Nicole Zerillo June 26, 2008

DEARBORN, MI: Ford Motor Co.'s communications team set up a series of experiential events to create buzz for its crossover SUV, Ford Flex, which is on its way to dealerships now.
 

Russ Berrie dives right into its launch of SeaPals plush toys

Nicole Zerillo June 26, 2008

Russ Berrie and Co. will introduce consumers to its new plush toy line, SeaPals, a part of its Applause brand, on July 2, at Ripley's Aquariums in Myrtle Beach, SC, and Gatlinburg, TN.
 
 
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