MADD relaunches walks, local efforts

Ted McKenna May 15, 2008

IRVING, TX: Mothers Against Drunk Driving (MADD) relaunched its 5K walks with a new name, "Walk Like MADD," and more national support for local grassroots efforts to back its issues.
 

'Fortune' tops survey about rankings lists

Frank Washkuch May 15, 2008

NEW YORK: Fortune's Most Admired Companies and 100 Best Companies to Work For rankings are the most prized lists for corporations, a survey conducted this year by Burson-Marsteller showed.
 

Harley's new line hits the road with skateboarders

Nicole Zerillo May 15, 2008

MILWAUKEE, WI: Harley-Davidson will take its newly released Dark Customs line on a skateboarding tour this June in an effort to align the new motorcycle designs with a younger demographic.
 

Togo's selects Terpin for new brand promotion

Aarti Shah May 14, 2008

SAN JOSE, CA: California-based sandwich chain, Togo's, selected Terpin Communications as its AOR to promote the brand among business and consumer audiences primarily on the West Coast.
 

Country Crock's goes healthy with Small Changes

Jaimy Lee May 14, 2008

Unilever launched an ongoing PR campaign, which focuses on encouraging healthy lifestyle changes, to coincide with the introduction of Omega Plus, its oil-blend spread.
 

LinkedIn hires H&K to expand into entertainment industry, abroad and elsewhere

Aarti Shah May 12, 2008

MOUNTAIN VIEW, CA: LinkedIn selected Hill & Knowlton as its AOR to assist in expanding the brand's global presence and consumer education initiatives.
 

InVentiv Health reports leap in comms revenues

Jaimy Lee May 12, 2008

SOMERSET, NJ: InVentiv Health's communications division saw a 44% increase in Q1 revenues, compared to the like quarter in 2007.
 

USCAP awards one-year job to Widmeyer

Ted McKenna May 12, 2008

WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.
 

Candy & Candy seeks US AOR

Kimberly Maul May 09, 2008

LONDON: Candy & Candy, a luxury interior design and development firm, is in the early stages of an RFP for an AOR in the US.
 

APCO assists 'off-label' push

Ted McKenna May 09, 2008

WASHINGTON: APCO Worldwide is providing media relations support for a coalition of drug companies hoping to persuade the Food and Drug Administration (FDA) to permit distribution of peer-reviewed articles on "off-label" use of drugs to doctors.
 
 
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