Apps

Toura platform helps brands test app market

May 07, 2012

Toura's Mobile App Producer is a platform for creating apps that are accessible across a range of devices.
 

Zuckerberg says Instagram won't change. I want to believe him

April 09, 2012

Facebook CEO Mark Zuckerberg was quick to assure users on Monday that Instagram will remain largely unchanged when Facebook acquires the photo-sharing service for $1 billion.
 

Shift, Zeo promote a good night's sleep

April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."
 

Facebook users find common ground with new iPhone app

April 01, 2012

By combining Facebook and location-based data, the iPhone app Highlight aims to connect individuals who have things in common.
 

MWW launches investment arm to help start-ups

March 15, 2012

NEW YORK: MWW Group has launched MWW Ventures, an investment unit that will provide resources for start-ups.
 

Technology helps consumers better understand their health

March 01, 2012

As America's health system becomes increasingly digitized and medical professionals and patients adopt mobile and tablet technology, digital health apps are gaining prominence as tools for monitoring health, educating consumers, and raising awareness of a brand, treatment, or disease.
 

App download trend is a good story for news media

March 01, 2012

A new Nielsen study found 33% of smartphone and tablet owners downloaded a news app in a recent 30-day period.
 

Reading Rainbow starts new chapter

March 01, 2012

RRKidz will reintroduce Reading Rainbow to children and parents with a tablet app.
 

Video: Ritesh Patel, Chandler Chicco Companies

February 24, 2012

PRWeek's Lindsay Stein and Ritesh Patel, digital and social evangelist at Chandler Chicco Companies, discuss how videos, mobile apps and social networks are changing the healthcare industry.
 

Master Class: For brands seeking to make an impact, is creating an app always the best plan?

December 01, 2011

Apps must ensure productivity and enjoyment. They need to make people's lives more efficient and be fun enough to ensure their continued use.
 

SparkPR tapped for Patron's Ultimat campaign

October 31, 2011

LAS VEGAS: The Patron Spirits Company has selected SparkPR to lead efforts for the "Find Balance, Find Ultimat" campaign promoting the Ultimat Vodka brand.
 

Orbit, Bright Pink launch cancer prevention effort

October 28, 2011

CHICAGO: Wrigley's Orbit gum brand and nonprofit Bright Pink are conducting an awareness campaign to encourage women to protect themselves against breast cancer.
 

Pinellas County launches integrated health campaign

October 19, 2011

ST. PETERSBURG, FL: The Pinellas County Health Department in Florida kicked off its first wide-scale wellness initiative on Tuesday to promote healthy habits to its residents.
 

Century 21 rolls out Facebook App for brokers

October 17, 2011

PARSIPPANY, NJ: Century 21 Real Estate has launched a Facebook app to help its brokers maximize their social media presence and connect with consumers.
 

Patron considers agencies for Ultimat campaign

October 04, 2011

LAS VEGAS: The Patron Spirits Company is reviewing PR agencies to aid the "Find Balance, Find Ultimat" campaign for its Ultimat Vodka brand.
 

Birds Eye inspires consumers to eat vegetables

September 20, 2011

MOUNTAIN LAKES, NJ: Birds Eye is trying to get more Americans to eat vegetables with its integrated Discover the Wonder of Vegetables campaign.
 

Tic Tac launches cancer awareness app

August 30, 2011

SOMERSET, NJ: Ferrero's Tic Tac brand created a new Facebook app to support its Shake, Share & Care breast cancer awareness campaign, which launched today.
 

App enables brands to better reach consumers on Facebook

August 01, 2011

Social media startup Involver partnered with Klout, an influence measurement company, to develop an app to bring a service to Facebook that lets brands communicate with targeted consumer groups.
 

Discovery Bay Games taps MWW as AOR

July 12, 2011

NEW YORK: Following a competitive review, Discovery Bay Games hired MWW Group as AOR to help establish it as a market leader in the tablet apps, games, and accessories market.
 

Zite gives magazine readers more of the news they're searching for

June 01, 2011

Inner Circle Labs was looking for a way to draw attention to Zite's "personalized magazine" news aggregation iPad app.
 

Exchanging pictures is a snap with latest photo-sharing app

Michelle Lodge June 01, 2011

Photo-sharing app Color is a no-fuss free service that automatically sends photos, videos, and text from your iPhone or Android to those nearby.
 

Whitegate PR to support LE Portfolio iPad App

March 29, 2011

NEW YORK: The LE Portfolio iPad App, which rolled out earlier this year, has selected Whitegate PR as its AOR to develop and launch a PR strategy and marketing program.
 

Better consumer experience in store thanks to mobile app

February 01, 2011

Founded in 2005, Palo Alto, CA-based Box.net bills itself as cloud-content management system, a "cloud computing" service referring to computing that happens on and over the greater Web, not on an organization's or individual's in-house server.
 

Fortune 50 companies failing to promote mobile tools, study finds

December 16, 2010

NEW YORK: Few Fortune 50 companies are promoting their mobile communications tools to reach stakeholders, a new study says.
 

Mobility PR launches practice for app startups

December 01, 2010

PORTLAND, OR: Mobile technology communications agency Mobility Public Relations opened a specialty practice for startup app companies called PR4apps.
 

General Mills brings Que Rica Vida to the iPad

October 08, 2010

General Mills launched an iPad app for its Que Rica Vida program, offering users more than 900 Latin-inspired recipes in Spanish. The app, Que Rica Vida Recetario, is available for free.
 

Mobile app company hires Zapwater

October 01, 2010

CHICAGO: Red Foundry, a mobile application development start-up, hired Zapwater Communications.
 

Websites still considered vital to users

Dan Solomon September 08, 2010

The September issue of Wired magazine declared that "The Web is dead" - and sent many communications pros on high alert.
 

PR must engage people on their own online turf

September 02, 2010

PRWeek has spoken many times about Apple's unique approach to PR and the tech monolith was on top form again yesterday as it stole the thunder of several rivals who launched "iPad-busting" tablet computers at the IFA show in Germany today.
 

'Jersey Shore' gets the royal PR treatment

July 28, 2010

MTV is pulling out all the stops to help promote the second season of its wildly, if still inexplicably, popular show "Jersey Shore," which premieres tomorrow night.
 
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