Apple

The PR Week - August 26, 2011

August 26, 2011

Steve Barrett, Gideon Fidelzeid and Lindsay Stein discuss Steve Jobs' resignation as Apple CEO; Ogilvy's account loss; New York Giants' comms opportunity; and WPP's financial results.

Steve Jobs epitomizes The American Dream

Tim Dyson, Next Fifteen Communications Group August 25, 2011

If you Google "Steve Jobs" you see images of him on stage holding an iPhone or iPad. There are a long list of links to media articles containing his pronouncements.

Keeping Apple cool after Jobs

Gideon Fidelzeid August 25, 2011

"All the cool kids have one." That was my rationale this past weekend when I explained to my wife why we had to get an iPad immediately.

Jobs steps down as Apple CEO

Beth Krietsch August 24, 2011

CUPERTINO, CA: In a letter addressed to Apple's board of directors and the Apple community, Steve Jobs announced he is resigning from his role as CEO of Apple.

MyMediaInfo launches PR app

Erica Morris March 22, 2010

WALTHAM, MA: MyMediaInfo launched a PR and media application for the iPhone, which provides communicators with access to a database of journalists' contact information from their mobile device.

Apple scrambles as iPad debut nears

Kimberly Maul March 18, 2010

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.

Apple purchases mobile ad company Quattro

Erica Morris January 05, 2010

Apple has purchased mobile ad company Quattro Wireless, for a reported $300 million, according to The New York Times.

Chamber members challenge it on climate

Jaimy Lee October 07, 2009

The fallout over Apple's decision to resign from the US Chamber of Commerce over climate change policy continues for the business federation.

Prior...

Nintendo bests Google in BusinessWeek’s global ranking

Rose Gordon October 05, 2009

BusinessWeek released its listof the top 40 global companies for the year, and Nintendo, maker of the Wii console, came out on top. Google and...

Critics question Apple's strategy

Aarti Shah January 16, 2009

Apple has taken a beating from critics on the way it handled this week’s announcement that Steve Jobs would temporarily step down...

Jobs steps down

Aarti Shah January 14, 2009

Steve Jobs is taking a leave of absence from Apple until June, citing health reasons. According to media reports, Jobs sent a letter...

Green claims need support, study shows

Aarti Shah December 05, 2008

A study released last week found that people want more evidence about consumer electronics' green claims. At...

Financial news spikes 472% according to latest Cision index

Tonya Garcia October 31, 2008

Unsurprisingly, the tumult in the financial markets caused a dramatic spike - 472% year-over-year - in financial industry news, according to Cision's Q3 Corporate Media...

Microsoft new ad strategy to cut Seinfeld

Aarti Shah September 22, 2008

Valleywag broke news that Microsoft is entering "phase two" of its ad campaign withhout Jerry Seinfeld. Even though Microsoft reportedly still has an unaired...

Microsoft campaign not just about being cool

Aarti Shah May 29, 2008

In his column last week, Keith O'Brien questioned the strategy behind Microsoft's $300 million campaign with Crispin Porter & Bogusky to make the company...