Athletic apparel companies have almost unanimously agreed that Michael Vick’s brand is not viable - for now at least. Nike has suspended Vick’s contract, and Reebok, the NFL’s official uniform supplier, said it would stop selling Vick’s No. 7 jersey.

PRWeek interviewed Atlanta Journal- Constitution sports columnist Jeff Schultz about Vick's PR crisis, and whether the Atlanta Falcons quarterback has any goodwill left.

“I think a lot of the blind, loyal fan base that he still has will be gone the second that he is officially off the team -- which will happen,” Schultz said.

See the full interview August 6. For PRWeek's other sports scandal coverage click here.