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AOR

Whirlpool brings on Ketchum as AOR

Lindsay Stein June 17, 2013

BENTON HARBOR, MI: Whirlpool has selected Ketchum as PR AOR for its Whirlpool, Maytag, and Amana brands, as well as its Affresh and Whirlpool Water Filtration businesses. The company had worked with Peppercomm for the past seven years.

BOMI International taps ICF as PR AOR

Virgil Dickson June 17, 2013

WASHINGTON: BOMI International, a nonprofit that provides educational courses for workers in the property and facility management professions, has hired ICF International as its PR AOR as it works to launch a credentialing program early next year.

Navigant names Edelman AOR, replacing GolinHarris

Brittaney Kiefer June 14, 2013

CHICAGO: Consulting firm Navigant has selected Edelman as AOR in the US following a review.

Legrand taps Sharp for corp comms, Adorne Collection

Lindsay Stein June 12, 2013

WEST HARTFORD, CT: Electrical and network infrastructure company Legrand North America has tapped Sharp Communications as AOR for corporate communications and its just-launched Adorne Collection.

Kohl's account under review

Lindsay Stein June 07, 2013

MILWAUKEE: Department store chain Kohl's is conducting a competitive review for a PR agency partner.

Organic food company taps Haberman

Brittaney Kiefer June 07, 2013

SAN JUAN BAUTISTA, CA: Organic food brand Earthbound Farm has selected Haberman as AOR following a competitive review.

Lucky Strike Lanes picks PMK-BNC as agency of record

Lindsay Stein June 05, 2013

LOS ANGELES: Bowling and entertainment venue Lucky Strike Lanes has brought on PMK-BNC as its first AOR following an informal review.

Tablet technology maker appoints R&J PR AOR

June 05, 2013

BRIDGEWATER, NJ: Enterprise tablet solutions creator Mobelisk has picked R&J Public Relations as its PR AOR.

Premium vodka brand Beluga picks Eulogy in UK

Daniel Farey-Jones, PRWeek UK May 28, 2013

LONDON: Russian premium vodka brand Beluga has appointed Eulogy as its first retained UK agency.

Informatica names H+K Strategies global AOR

Brittaney Kiefer May 28, 2013

REDWOOD CITY, CA: Software company Informatica is set to hire Hill+Knowlton Strategies as global AOR in a consolidation of its PR agency roster.

Swisse Wellness names MWW AOR for US launch

Lindsay Stein May 28, 2013

CHICAGO: Australia-based multivitamin company Swisse Wellness has brought on MWW as AOR to develop a communications campaign for the brand's US launch.

Cabela's hunts for national PR agency partner

Lindsay Stein May 24, 2013

SIDNEY, NE: Outdoor sporting goods retailer Cabela's has issued a review for a national PR agency partner.

Avocados from Mexico hires Ketchum, Arnold as AORs

Lindsay Stein May 23, 2013

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.

Ubersense selects M&C Saatchi PR as AOR

Lindsay Stein May 23, 2013

NEW YORK: Video analysis company Ubersense, which helps athletes improve their athletic abilities, has selected M&C Saatchi PR as AOR.

TJX's HomeGoods picks Edelman as AOR after review

Lindsay Stein May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.

Westminster Kennel Club searches for full-service firm

Lindsay Stein May 16, 2013

NEW YORK: The Westminster Kennel Club has issued an RFP to find a full-service PR agency for a one-year account.

Miele names CatchOn PR AOR in Hong Kong

Benjamin Li, Campaign Asia-Pacific May 15, 2013

HONG KONG: German luxury appliance brand Miele has handed its Hong Kong PR account to CatchOn Communications after a competitive pitch.

KEF America hires Waggener Edstrom to reach new demographic

Lindsay Stein May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.

Pret A Manger names Sharp first US comms AOR

Lindsay Stein May 09, 2013

NEW YORK: UK-based restaurant chain Pret A Manger has selected Sharp Communications as its first PR AOR in the US as it expands its business in the country.

Hilton names HL Group global AOR for luxury brands

Lindsay Stein May 08, 2013

MCLEAN, VA: Hilton Worldwide has selected HL Group as global AOR for its luxury Waldorf Astoria and Conrad Hotels & Resorts brands following a competitive review.

LoJack names Matter AOR

Brittaney Kiefer May 07, 2013

CANTON, MA: LoJack, a maker of tracking and recovery systems for stolen cars, has appointed Matter Communications as its PR AOR.

TheSuitest taps JS2 Communications as AOR

Lindsay Stein May 07, 2013

LOS ANGELES: Hotel search engine TheSuitest has selected JS2 Communications as AOR.

Nokia selects C&W for global account

Lindsay Stein May 06, 2013

ESPOO, FINLAND: Nokia has selected Cohn & Wolfe as its agency partner for global communications support.

Sport Chalet brings on Formula PR

Lindsay Stein May 06, 2013

LOS ANGELES: Sporting goods company Sport Chalet has selected Formula PR as AOR following a review.

REM taps Blaze for US Converse Eyewear account

Lindsay Stein May 02, 2013

SUN VALLEY, CA: REM Eyewear has selected Blaze PR as AOR in the US for its Converse brand's optical and sunglass lines, following a competitive review.