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AOR

Clorox Professional Products unit retains Ketchum as AOR

Lindsay Stein May 23, 2012

OAKLAND, CA: The Clorox Company's professional products division has retained incumbent agency Ketchum as its b-to-b agency partner following a review.

Zapwater adds two clients to consumer roster

Lindsay Stein May 22, 2012

CHICAGO: Zapwater Communications has added American Blue Ribbon Holdings brand Bakers Square and Yumz Gourmet Frozen Yogurt to its consumer client roster.

Paragon Bank names MMI PR its AOR

Brittaney Kiefer May 21, 2012

RALEIGH, NC: Paragon Commercial Bank has selected MMI Public Relations as its AOR.

Ann Taylor parent hires MSL New York as AOR

Lindsay Stein May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.

Mozilla selects Bite as US AOR

Beth Krietsch May 15, 2012

SAN FRANCISCO: Technology nonprofit Mozilla has selected Bite Communications as AOR for the US following a competitive review.

Supima taps Hill+Knowlton as AOR

Lindsay Stein May 15, 2012

NEW YORK: Luxury cotton brand Supima has selected Hill+Knowlton Strategies as its first PR AOR following an RFP.

Tommy Bahama selects Burson as international AOR

Lindsay Stein May 14, 2012

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.

Mozilla rounds out agency partner search

Beth Krietsch May 11, 2012

MOUNTAIN VIEW, CA: Technology nonprofit Mozilla is in the final stages of a search for an agency partner, a representative at the organization confirmed on Friday.

Zappos starts PR agency search, hires VaynerMedia for social media

Lindsay Stein May 10, 2012

HENDERSON, NV: Online shoe and apparel retailer Zappos has issued an RFP for a PR AOR. The company also selected VaynerMedia as its first social media agency.

Reeve Foundation hires Coyne as AOR

Lindsay Stein May 09, 2012

SHORT HILLS, NJ: The Christopher & Dana Reeve Foundation, a nonprofit spinal cord injury research organization, has selected Coyne PR as its AOR.

Staples Advantage taps Text 100 as US AOR

Beth Krietsch May 07, 2012

FRAMINGHAM, MA: Staples Advantage, the office supply retailer's b-to-b division, has hired Text 100 as its US AOR.

Sur La Table selects M Booth as AOR

Lindsay Stein May 04, 2012

SEATTLE: Kitchenware company Sur La Table has selected M Booth as AOR after an RFP.

MSLGroup wins Sunkist lemon account after review

Lindsay Stein May 02, 2012

SHERMAN OAKS, CA: Sunkist Growers has selected MSLGroup as AOR for its food service business for lemons following a review.

Merrick names Carmichael Lynch Spong its first AOR

Lindsay Stein April 27, 2012

MINNEAPOLIS: Merrick Pet Care has appointed Carmichael Lynch Spong as its first AOR after an RFP.

Dun & Bradstreet taps Porter Novelli as AOR

Lindsay Stein April 26, 2012

SHORT HILLS, NJ: Business information company Dun & Bradstreet has selected Porter Novelli as its AOR following an RFP.

Big 12 Conference appoints H+K AOR

Lindsay Stein April 26, 2012

DALLAS: The Big 12 Conference has selected Hill+Knowlton Strategies as its AOR.

Sbarro hires Fishman as it fights back from Chapter 11

Lindsay Stein April 25, 2012

MELVILLE, NY: A year after filing for Chapter 11 bankruptcy protection, Italian quick service restaurant chain Sbarro has named Fishman Public Relations its AOR after an RFP.

NQ Mobile names MWW AOR

Lindsay Stein April 20, 2012

SAN FRANCISCO: Mobile services company NQ Mobile has selected MWW Group as PR AOR to increase brand awareness among consumers and the media.

Four Seasons names Zeno Group AOR

Lindsay Stein April 20, 2012

TORONTO: Four Seasons Hotels and Resorts has selected Zeno Group as its US PR AOR after a review.

The PR Week - April 20, 2012

April 20, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss KFC's new AOR; GE's veteran outreach; Publicis' and Omnicom's financial results; and public vs. personal brands on social media.

Rullingnet hires Burson as AOR for VINCI tablet

Lindsay Stein April 13, 2012

SANTA MONICA, CA: Education technology company Rullingnet Corporation has selected Burson-Marsteller as AOR for its VINCI Learning System brand following an informal review.

Organic egg company taps C&W as it goes national

Lindsay Stein April 13, 2012

MONROE, NH: Farming company Pete & Gerry's Organic Eggs has selected Cohn & Wolfe as its PR AOR following an RFP.

Stanley Steemer names Coyne first PR AOR

Lindsay Stein April 12, 2012

DUBLIN, OH: Cleaning services company Stanley Steemer has named Coyne PR its first PR AOR after an RFP involving four agencies.

Abine names RF|Binder first PR agency of record

Lindsay Stein April 10, 2012

BOSTON: Online privacy technology provider Abine has selected RF|Binder Partners as its first PR AOR following an RFP.

Social Stage picks S3 Agency

Frank Washkuch April 09, 2012

WESTLAKE VILLAGE, CA: Online platform creator Social Stage has hired The S3 Agency as its PR AOR.

Formula wins JDate account

Lindsay Stein April 05, 2012

BEVERLY HILLS, CA: Online personals company Spark Networks has selected Formula PR as AOR for Jewish dating website JDate, following a review.

Video game publisher hires Bender/Helper Impact

Lindsay Stein April 04, 2012

LOS ANGELES: Video game and entertainment product company Square Enix has selected Bender/Helper Impact as its US media and PR AOR.

Mediterranean Snacks taps The S3 Agency

Lindsay Stein April 04, 2012

BOONTON, NJ: The Mediterranean Snack Food Company has selected The S3 Agency as its PR AOR.

LG plans to retain Ogilvy-H+K team after RFP

Lindsay Stein April 03, 2012

SEOUL, SOUTH KOREA: LG Electronics is planning to retain LG-One, a multi-agency team made up of WPP Group's Ogilvy PR Worldwide and Hill+Knowlton Strategies, to handle global PR work after a review process.