Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Analytics

Porter unveils Influence Modeling service

Lindsay Stein May 22, 2013

NEW YORK: Porter Novelli has launched a service called "Influence Modeling," aimed at providing clients with improved communications programs by predicting results.

Amplfy tracks social, identifies influencers

Tanya Lewis May 20, 2013

Salorix's Amplfy is a social media engagement platform that scans, ranks, and scores millions of real-time social conversations and contextually identifies key topics and influencers to enable brands and agencies to create optimized and measurable social campaigns.

Email marketing, social management simplified

Tanya Lewis May 06, 2013

Vbout provides marketing software created primarily for agencies, chain businesses, and franchises.

Cadence helps maximize ROI on social networks

Tanya Lewis April 29, 2013

SocialFlow's Cadence is an optimized publisher tool that uses predictive analytics to help clients maximize engagement and ROI on Facebook and Twitter.

Burson hires Edelman's Lombardo to run combined public affairs, crisis practice

Virgil Dickson April 25, 2013

WASHINGTON: Burson-Marsteller has appointed Steve Lombardo, formerly the global CEO of DJE Holdings unit StrategyOne, as chair of its combined US public affairs and crisis practice.

Big data: a big deal for PR students

Bruce Berger, University of Alabama April 12, 2013

The future is here and it's big data. It's clearly imperative upon PR students and their educators to analyze this evolving topic thoroughly.

SumAll compares key social data in real time

Tanya Lewis April 01, 2013

SumAll is a cloud-based data analytics platform that enables users to integrate, view, and compare key data in real time on one central dashboard.

Bazaarvoice names Cohn & Wolfe AOR after search

Lindsay Stein March 12, 2013

AUSTIN, TX: Bazaarvoice, a social and e-commerce software company that helps brands collect and analyze data, has selected Cohn & Wolfe as AOR for North America following an RFP.

Next Fifteen eyes digital, social acquisitions in 2013

Brittaney Kiefer January 29, 2013

LONDON: Next Fifteen Communications Group CEO Tim Dyson said the holding company plans to make several acquisitions this year in the social, digital, and analytics spaces.

Measurement group names Weber's Hugley North American chair

January 18, 2013

NEW YORK: The International Association for Measurement and Evaluation of Communication has named Allyson Hugley, EVP of measurement, analytics, and insights at Weber Shandwick, chair of its North American chapter.

Twitter partners with Nielsen on 'social TV' ratings

Arif Durrani, MediaWeek December 18, 2012

Nielsen Holdings, the global measurement company, has formed a partnership with Twitter in the US to publish a set of standardized ratings for "second screen" conversations for TV programs in 2013.

Cloud-based SocialChorus delivers real-time analytics

Tanya Lewis December 03, 2012

SocialChorus provides a cloud-based platform that enables clients to build and manage social advocate programs and measure ROI via its real-time analytics dashboard.

What is the best way to use and interpret data generated by social media monitoring?

November 01, 2012

Data from social media monitoring is a potential treasure trove, but has to be analyzed correctly.

Eight trends for 2013

Bob Feldman, PulsePoint Group October 19, 2012

Now that we're well into the fourth quarter, we're in the heart of planning season. I'm frequently being asked, "What are the big trends out there?" and "What are other communications organizations doing that I should be thinking about?" Here are eight developments I'm seeing.

Agency leaders describe the PR firm of 2017

Michael Lasky, Davis & Gilbert October 12, 2012

The PR firm of the future will not be focused solely on earned and unpaid media. It will be a diversified firm that employs a variety of vehicles - digital, mobile, virtual reality - to deliver relevant content

Precise taps Grossman to grow US business

Brittaney Kiefer October 01, 2012

NEW YORK: Business information company Precise has appointed PR Newswire executive Todd Grossman MD of the Americas as it expands into the US.

Edelman Berland hires Schneider for UK role

Brittaney Kiefer September 21, 2012

LONDON: Edelman Berland, the agency's research and analytics subsidiary, has hired Ben Schneider as director of research, media, and analytics in London.

W2O, LiquidGrids create strategic alliance

Lindsay Stein September 21, 2012

SAN FRANCISCO: W2O, a global network of marketing, communications, and research and development firms, has formed a partnership with social media health analytics company LiquidGrids.

HootSuite integrates all social monitoring on one dashboard

Tanya Lewis September 04, 2012

HootSuite is a social media management system that allows clients to collaboratively execute campaigns and support customers across multiple social networks.

Vocus introduces social recommendation feature

Brittaney Kiefer August 28, 2012

BELTSVILLE, MD: Cloud marketing software company Vocus has released its Recommendation Engine feature to help PR professionals more easily identify social media influencers and shareable content.

M Booth emphasizes visual social content

Lindsay Stein August 21, 2012

NEW YORK: M Booth has unveiled "Framed," a social media approach aimed at helping clients create visual content that tells brand stories and engages audiences in the digital space.

Latino-focused analytics provider launches

August 08, 2012

DENVER: Luminar, an analytics and modeling services provider focused on the Latino demographic, launched this week.

StrategyOne hires Turner as UK research chief

Frank Washkuch April 16, 2012

LONDON: Edelman insights and analytics subsidiary StrategyOne has named James Turner head of its UK research division.

Critical Mention grows Spanish-language coverage

Frank Washkuch April 11, 2012

MIAMI: Critical Mention said Wednesday that it has doubled the number of Spanish-language TV stations monitored on its software-as-a-service broadcast intelligence platform.

MAP software helps brands track conversations

Tanya Lewis April 02, 2012

MAP (Media Analysis Platform) is monitoring and analytics software that provides access to billions of social media conversations, both historical and real time.

Companies give marcomms teams the keys to social

Lindsay Stein March 23, 2012

NEW YORK: Business leaders are giving communications and marketing teams ownership of social media, said Justine Thody, the Economist Intelligence Unit's editorial director for the Americas, at the Arthur W. Page Society Spring Seminar on Friday.

Edelman's StrategyOne hires Draper-Watts as EVP

Danielle Drolet February 07, 2012

WASHINGTON: StrategyOne, Edelman's research subsidiary, has appointed Pauline Draper-Watts EVP of its communications measurement and analytics group.

Asking if PR should provide social media analytics is the wrong question

Allyson Hugley, Weber Shandwick October 21, 2011

PR professionals are the creators and curators of narratives that engage audiences and shape public perceptions of companies, brands, and issues.

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.