News Analysis

Nonprofits up outreach in a tough year

Erica Morris March 12, 2010

With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.
 

Bad publicity new 'risk' factor on Wall St.

Rose Gordon March 05, 2010

In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.
 

Olympics' end just the beginning of athlete marketing

Kimberly Maul February 26, 2010

The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.
 

MySpace positions for a comeback

Aarti Shah February 19, 2010

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.
 

Employees' personal brand can positively impact overall company

Jaimy Lee February 12, 2010

A decision by Forrester Research to ask its analysts to aggregate their industry-related blog content to the company Web site was criticized by some in the social media community.
 

Boutique firms faced unique challenges in recession

Erica Morris February 05, 2010

In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.
 

Muslim market still holds untapped potential for marketers

Kimberly Maul January 29, 2010

Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.
 

Enfatico's failure has benefits for PR

Aarti Shah January 22, 2010

When Enfatico announced last week that it would break apart the firm, the decision seemed to validate industry skeptics who speculated the all-in-one agency experiment was doomed from the start.
 

Education campaigns mitigate fallout from product changes

Jaimy Lee January 15, 2010

An article in 'The Wall Street Journal' this week noted that food companies have quietly reduced sodium in their products for years, seeking to balance the consumer preference for taste and a corporate responsibility to improve nutrition.
 

CES remains bastion of product launches despite recession

Erica Morris January 08, 2010

The Consumer Electronics Show (CES) predicts an attendance of 110,000 at the four-day event in Las Vegas, a 21% decline from last year's figure of 140,000.
 

Media Analysis

Comcast faces spotlight after NBC deal

Kimberly Maul December 04, 2009

NEW YORK: This week, Comcast bought the controlling stake in General Electric's NBC Universal and all its properties, including the NBC television network, Universal Pictures, Telemundo, and its portion of Hulu.
 

Leading newspapers jockey to claim top circulation

Chris Daniels November 20, 2009

MCLEAN, VA: As the bad news in the newspaper industry continues, circulation numbers have become a source of pride - and contention - for some outlets.
 

'Washington Post' social media guidelines target bias

Kimberly Maul September 30, 2009

WASHINGTON: The media industry is divided over the new social networking guidelines 'The Washington Post' instituted for its staffers last Friday, including restrictions on the use of Twitter and Facebook.
 

TV still top source for news, industry group finds

Kimberly Maul September 23, 2009

NEW YORK: Traditional media, including TV, radio, and newspapers, are the first news source for 72% of Americans, according to a survey from the First Amendment Center.
 

Shrinking magazines spur more diverse business media

Frank Washkuch July 24, 2009

NEW YORK: With the recession thumping business magazines' ad pages in much the same way it's pummeling the rest of the print media, PR practitioners are adjusting to a more niche, subject-specific business journalism environment.
 

Personal branding takes off for journalists

Nicole Zerillo June 12, 2009

Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.
 

Newspaper magazines still hold influence despite financial woes

Frank Washkuch June 04, 2009

The woes of the newspaper industry are well documented and severe.
 

Partisan cable networks require careful pitching strategy

Frank Washkuch May 28, 2009

In terms of ratings, not politics, count Fox News Channel as a beneficiary of the election of Barack Obama.
 

'Newsweek' rebirth equals fewer but more in-depth placement opportunities

Tonya Garcia May 21, 2009

The May 25 issue of Newsweek marks the magazine's rebirth in both content and strategy.
 

'WSJ' payment-play could alter pitching strategy

Kimberly Maul May 14, 2009

After The Wall Street Journal editor Robert Thomson told the Financial Times that WSJ.com will institute "a sophisticated micropayments service" this fall and focus on urban areas, communications pros began considering how to adjust their strategies for pitching the influential outlet accordingly.