News Analysis

Boutique firms faced unique challenges in recession

Erica Morris February 05, 2010

In 2009, the struggling economy set an industry standard of decreased revenues and budget cutting.
 

Muslim market still holds untapped potential for marketers

Kimberly Maul January 29, 2010

Despite the considerable buying power of US Muslims, few national brands appear to be reaching out to this demographic.
 

Enfatico's failure has benefits for PR

Aarti Shah January 22, 2010

When Enfatico announced last week that it would break apart the firm, the decision seemed to validate industry skeptics who speculated the all-in-one agency experiment was doomed from the start.
 

CES remains bastion of product launches despite recession

Erica Morris January 08, 2010

The Consumer Electronics Show (CES) predicts an attendance of 110,000 at the four-day event in Las Vegas, a 21% decline from last year's figure of 140,000.
 

Newly merged PMK-BNC to make Jan. 1 debut

Kimberly Maul, Aarti Shah December 18, 2009

When IPG entertainment firms BNC and PMK/HBH merge on January 1 to form PMK-BNC, it will create the largest firm specializing in PR, entertainment, and pop culture marketing, according to Michael Nyman, one of three new chairman and CEOs of the combined agency.
 

COP15 offers green positioning on global stage

Jaimy Lee December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.
 

Goldman CSR campaign a step toward mending reputation

Erica Morris November 20, 2009

Goldman Sachs' announcement this week that it will spend $500 million to support small businesses is a massive CSR campaign, one that comes as the financial firm wades through a negative media storm.
 

Blending crisis and social media requires a steady hand

Kimberly Maul November 13, 2009

During the recent tragic shootings at the military base in Fort Hood, TX, many turned to social media and other online sources to follow the event and the aftermath.
 

Confidence fuels industry's acquisition appetite

Rose Gordon November 06, 2009

More than two dozen M&A deals have taken place between US PR firms since the beginning of the year, with more than half of those occurring from June on.
 

Hiring in communications field remains weak

Jaimy Lee October 30, 2009

One economic report this week pointed to signs of recovery, as another noted that the continuing jobless claims dropped to 5.8 million.
 

Media Analysis

Comcast faces spotlight after NBC deal

Kimberly Maul December 04, 2009

NEW YORK: This week, Comcast bought the controlling stake in General Electric's NBC Universal and all its properties, including the NBC television network, Universal Pictures, Telemundo, and its portion of Hulu.
 

Leading newspapers jockey to claim top circulation

Chris Daniels November 20, 2009

MCLEAN, VA: As the bad news in the newspaper industry continues, circulation numbers have become a source of pride - and contention - for some outlets.
 

'Washington Post' social media guidelines target bias

Kimberly Maul September 30, 2009

WASHINGTON: The media industry is divided over the new social networking guidelines 'The Washington Post' instituted for its staffers last Friday, including restrictions on the use of Twitter and Facebook.
 

TV still top source for news, industry group finds

Kimberly Maul September 23, 2009

NEW YORK: Traditional media, including TV, radio, and newspapers, are the first news source for 72% of Americans, according to a survey from the First Amendment Center.
 

Shrinking magazines spur more diverse business media

Frank Washkuch July 24, 2009

NEW YORK: With the recession thumping business magazines' ad pages in much the same way it's pummeling the rest of the print media, PR practitioners are adjusting to a more niche, subject-specific business journalism environment.
 

Personal branding takes off for journalists

Nicole Zerillo June 12, 2009

Although there have always been the Matt Lauers and Maureen Dowds of journalism, today's reporters are increasingly working across multiple media platforms to build their personal brands, including through Facebook and Twitter.
 

Newspaper magazines still hold influence despite financial woes

Frank Washkuch June 04, 2009

The woes of the newspaper industry are well documented and severe.
 

Partisan cable networks require careful pitching strategy

Frank Washkuch May 28, 2009

In terms of ratings, not politics, count Fox News Channel as a beneficiary of the election of Barack Obama.
 

'Newsweek' rebirth equals fewer but more in-depth placement opportunities

Tonya Garcia May 21, 2009

The May 25 issue of Newsweek marks the magazine's rebirth in both content and strategy.
 

'WSJ' payment-play could alter pitching strategy

Kimberly Maul May 14, 2009

After The Wall Street Journal editor Robert Thomson told the Financial Times that WSJ.com will institute "a sophisticated micropayments service" this fall and focus on urban areas, communications pros began considering how to adjust their strategies for pitching the influential outlet accordingly.