News Analysis

JPMorgan puts execs front and center as it deals with crisis

May 18, 2012

NEW YORK: JPMorgan Chase & Co. is emphasizing transparency and culpability as it weathers a crisis that could adversely affect it and other financial services institutions.
 

Livestreaming, social media stretch the impact of live events

May 11, 2012

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.
 

Agencies prize diversity in competitive race for interns

May 04, 2012

With summer fast approaching, agencies, such as Edelman [pictured], and brands are ironing out the last details of their PR internship programs for this year.
 

Bribery, cover-up allegations present comms challenges for Wal-Mart

April 27, 2012

Crisis communications experts are giving Wal-Mart mixed grades for its response to accusations that company employees bribed Mexican officials to quickly build stores in the country.
 

The first rule of tweeting about clients: don't be careless

April 20, 2012

Industry experts agree that communications practitioners must exercise caution with their personal social media accounts, but there's no consensus on whether agency staffers should tweet about client work.
 

Brands debate English vs. Spanish for Hispanic social media outreach

April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.
 

Car brands tell comeback, innovation stories at New York Auto Show

April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.
 

Insurance firms prep for Supreme Court healthcare-reform decision

March 30, 2012

Healthcare and insurance industry communicators, and their agency partners, will have their work cut out for them regardless of the Supreme Court's ultimate decision on the Affordable Care Act.
 

Comms execs receive Page Society framework as positive step

March 23, 2012

The framework released this week by the Arthur W. Page Society is not a corporate reputation panacea, but a positive step for dealing with the challenges posed by social media and transparency demands.
 

Strengthened Edelman holding company won't copy ad-focused rivals

March 19, 2012

NEW YORK: The decision to build out Daniel J. Edelman Inc. into a PR-centric holding company does not mean it or principal agency Edelman are on the verge of a major acquisition or that its firms will regularly compete for business.
 

Media Analysis

Marketers debate strategy as paywalls become 'new normal'

March 02, 2012

The number of US newspapers using some form of online paywall is on the rise after several of the country's large dailies said they will adopt a pay-for-content model.
 

New generation of influencers steps up at Fashion Week

February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.
 

Times Co. could turn to tech sector for new leadership

December 22, 2011

The New York Times Co. will become a more innovative, online-solution driven institution after the resignation of chief executive Janet Robinson, media observers and PR industry experts say.
 

'Early Show' changes present public affairs opportunities

November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.
 

Same sex marriage opens up PR opportunities

August 26, 2011

This year's LGBT Media Summit comes at an interesting juncture in the gay rights movement, with new opportunities for PR firms in the kind of media coverage they can generate for their clients.
 

PR pros eye impact of Huffington Post-AOL merger

David Ward February 11, 2011

The decision by AOL to buy The Huffington Post triggered a flurry of commentary this week, with some calling the purchase a desperate "Hail Mary" move by the once dominant online portal.
 

CNN decision to drop AP raises questions

June 25, 2010

The move could be a sign that it's possibly gearing up to compete with the wire service.
 

WSJ shakes up New York newspaper market

April 30, 2010

The time has come to "shock the bourgeoisie," proclaimed The Wall Street Journal managing editor Robert Thomson as he introduced the Journal's Greater New York section on Monday.
 

Comcast faces spotlight after NBC deal

December 04, 2009

NEW YORK: This week, Comcast bought the controlling stake in General Electric's NBC Universal and all its properties, including the NBC television network, Universal Pictures, Telemundo, and its portion of Hulu.
 

Leading newspapers jockey to claim top circulation

November 20, 2009

MCLEAN, VA: As the bad news in the newspaper industry continues, circulation numbers have become a source of pride - and contention - for some outlets.
 
Popular Topics
Account Win Agency AOR Brief Campaign Consumer Corporate crisis Crisis Communications CSR Digital Events Food And Beverage Health And Wellness Healthcare Marketing Media New Hire News Brief News Briefs People Move Products And Tools Public Affairs RFP Technology