Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

The European debt crisis, high unemployment in the US, and a lack of trust between consumers, governments, and businesses are topics dominating the agenda at the World Economic Forum in Davos.

Weber Shandwick's move to take legal action against Hill+Knowlton Strategies for allegedly stealing confidential information, clients, and employees is one rarely seen in the industry, PR recruitment and legal experts tell PRWeek.

Agencies are still struggling to specify what constitutes a client conflict, despite it being a hot-button industry topic for years.

LAS VEGAS: The International Consumer Electronics Show is still a marquee event for a growing range of brands to promote their products, despite some Silicon Valley giants saying it no longer fits their strategies.

Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.

Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.

The recent flurry of agency acquisitions will likely continue in the next year, especially in terms of specialist or international firms, said agency executives and M&A experts.

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.

The former ITT Corporation avoided many of the missteps of other major public firms when it spun off two companies, ITT Exelis and Xylem.