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News Analysis

Comms pros put Bloomberg on the spot after snooping scandal

Chris Daniels May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Diverse, complex African PR market primed for growth

Connie Cho May 10, 2013

Africa is a region that is ripe for business, but industry experts say agencies interested in growing their footprints there should focus on local opportunities and talent instead of looking at the continent as one market.

Executives split on whether APCO-Text 100 partnership will set a trend

Chris Daniels May 03, 2013

Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?

Marcomms integrations put spotlight on PR

Lindsay Stein April 26, 2013

The increasingly popular move to combine marketing and communications departments into one unit at major corporations will benefit the PR industry as a whole, say experts.

Brands simplify their message on privacy

Chris Daniels April 19, 2013

Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.

Not your father's release distribution services

Frank Washkuch April 12, 2013

Press release distribution services are going far beyond their black and white, text-only foundations to embrace brands' focus on content creation, multimedia, and measurement and analytics.

Corporate comms execs pick their battles on Wikipedia

Virgil Dickson March 29, 2013

Top client-side communicators tell PRWeek that they often leave Wikipedia pages about their companies unaltered - even if they contain errors - despite the popularity of the online, democratically edited encyclopedia.

Brands plan to bridge physical, digital worlds with 3D printing

Chris Daniels March 22, 2013

Some cutting-edge marketers are connecting social media promotions with the physical world using 3D printers.

Dach's successor at Walmart to face global, local hot-button issues

Brittaney Kiefer March 15, 2013

As Walmart's Leslie Dach prepares to exit the top communications role, PR leaders say his successor should continue his work to help the retailer be more transparent and tackle important social issues.

Brands bring their A game to SXSW

Chris Daniels March 08, 2013

American Airlines and Warner Brothers are among the companies breaking out new marketing strategies at the South by Southwest Interactive Festival.

Agencies take new course on hiring J-school graduates

Chris Daniels September 28, 2012

Hiring mid- to senior-level staff with journalism backgrounds is nothing new for PR firms. However, agency executives are increasingly looking at recent graduates of journalism schools to fill junior-level positions.

Quote approval a hot topic, but a gray area, for PR pros, journalists

Brittaney Kiefer September 21, 2012

Quote approval is not an everyday practice among PR professionals, but many contend it is sometimes necessary to ensure accuracy by the media.

Designers face tough task getting placed in robust September issues

Chris Daniels August 31, 2012

PR executives say it is getting more difficult for companies to get coverage in fashion magazines' popular September issues because of their growing cachet and interest in a wide range of brands.

Marketers debate strategy as paywalls become 'new normal'

Chris Daniels March 02, 2012

The number of US newspapers using some form of online paywall is on the rise after several of the country's large dailies said they will adopt a pay-for-content model.

New generation of influencers steps up at Fashion Week

Danielle Drolet February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.

Times Co. could turn to tech sector for new leadership

Chris Daniels December 22, 2011

The New York Times Co. will become a more innovative, online-solution driven institution after the resignation of chief executive Janet Robinson, media observers and PR industry experts say.

'Early Show' changes present public affairs opportunities

Chris Daniels November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.

Same sex marriage opens up PR opportunities

Chris Daniels August 26, 2011

This year's LGBT Media Summit comes at an interesting juncture in the gay rights movement, with new opportunities for PR firms in the kind of media coverage they can generate for their clients.

PR pros eye impact of Huffington Post-AOL merger

David Ward February 11, 2011

The decision by AOL to buy The Huffington Post triggered a flurry of commentary this week, with some calling the purchase a desperate "Hail Mary" move by the once dominant online portal.