NEW YORK: Alison Brod Public Relations has launched a multicultural division and hired Maria Ramirez as supervisor of the group.
The agency started the division following growing interest among its clients for culturally relevant communications. Key clients in the division include L'Oreal Paris, SKYY Spirits, Guthy Renker, and Old Navy.
Ramirez joined Alison Brod from Edelman, where she worked on multicultural communications for clients such as Dove, Time Warner Cable, and Pepsi.