Alexandra Bruell

 
 

Recent Articles

ITT CCO set to lead water spin-off

April 25, 2011

WHITE PLAINS, NY: ITT is expected to make structural changes in its communications department following completion of the spinoff of its Defense and Water businesses into publicly traded companies later this year.
 

Baltimore issues RFP for three-year contract

April 22, 2011

BALTIMORE: Visit Baltimore, the city's nonprofit tourism organization, issued an RFP as the city's current agency contract expires June 30.
 

PepsiCo unleashes talent shifts across comms functions

April 21, 2011

PURCHASE, NY: PepsiCo revamped various roles within the communications department.
 

AMD selects Edelman for multimillion-dollar account

April 20, 2011

SUNNYVALE, CA: Advanced Micro Devices (AMD) hired Edelman as its US AOR, following a competitive review that began earlier this year. Sources close to the review confirmed a budget of $5 to $8 million dollars.
 

Apples to oranges, er jeans: A Q&A with the new Levi's CMO

April 20, 2011

This week, Levi's new CMO Rebecca Van Dyck is transitioning from phones to jeans.
 

Omnicom Q1 PR revenue up 3.9% year-over-year

April 19, 2011

NEW YORK: Omnicom Group reported $286.4 million in global PR revenue for Q1 2011, a 3.9% increase over Q1 in 2010.
 

Rubenstein adds Magnolia Bakery to roster

April 08, 2011

NEW YORK: Rubenstein PR signed several new accounts, including Magnolia Bakery, photographer Fadil Berisha, documentary Discover the Gift, and solar energy provider Solar Rainbow.
 

Coyne boosts toy practice with two accounts

April 08, 2011

PARSIPPANY, NJ: Coyne Public Relations has added two AOR accounts to its toy and juvenile products division: Nuk USA and Playmobil USA.
 

Alison Brod wins Kmart fashion business

April 07, 2011

CHICAGO: Kmart hired Alison Brod PR to work on a fashion account that went up for review early this year, PRWeek has learned.
 

Ruder Finn acquires The Rogers Group

April 07, 2011

LOS ANGELES: Ruder Finn acquired The Rogers Group in an effort to strengthen operations on the West Coast, said Ruder Finn co-CEO Peter Finn.