Alexandra Bruell

Recent Articles

Sexual-health products secure place in mainstream dialogue

June 01, 2011

Reckitt Benckiser recently jumped into the sexual health category with the acquisition of Durex from SSL International and a goal to reenergize the brand.

Jones New York dresses up 'Empower' initiative for 2011

June 01, 2011

Jones New York is boosting its Empower Your Confidence campaign by adding real women and a more digitally skewed integrated tack.

Newsmaker: Corey duBrowa, Starbucks

May 01, 2011

Starbucks' logo change was the most recent test to its CCO's storytelling acumen, a skill honed while working at Nike and writing about rock stars.

Brands tout quality message as commodity costs increase

May 01, 2011

Consumers are expressing greater concern over increasing prices as a result of rising commodity costs, whether they're material, food, or energy.

Acura discovers a powerful ally by appearing in 'Thor'

May 01, 2011

Acura is shaking up its marketing approach with one of its first corporate branding forays into entertainment.

Edelman beats digital shops in review to become VW social media AOR

April 29, 2011

LOS ANGELES: Volkswagen named Edelman its social media AOR, following a competitive review with a number of digital and creative shops.

Reckitt Benckiser names Euro RSCG PR agency for Durex

April 28, 2011

NEW YORK: Reckitt Benckiser recently selected Euro RSCG Worldwide PR as its agency for Durex, following a review and the company's recent acquisition of Durex from SSL.

Keurig selects Gear as AOR

April 28, 2011

READING, MA: Keurig, a wholly-owned subsidiary of Green Mountain Coffee Roasters (GMCR), selected Massachusettes-based Gear Communications as its AOR, following an RFP process that began early this year.

OfficeMax marketing lead departs

April 26, 2011

NAPERVILLE, IL: Bob Thacker, SVP of marketing and advertising at OfficeMax, is no longer with the company, confirmed Bill Bonner, senior director of external relations.