Airlines

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Former Ketchum VP Andrews launches social media agency

Frank Washkuch June 29, 2009

ATLANTA: James Andrews, former VP and director of interactive at Ketchum, has left the agency to launch Everywhere, a social media-focused practice.
 

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.
 

FedEx bailout campaign questions competition

Nicole Zerillo June 12, 2009

MEMPHIS: FedEx Corp.'s new multimillion-dollar marketing campaign categorizes competitor UPS' support of a pending labor relations bill as an attempt to net a "bailout."
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

United Airlines relaunches in-flight title for high-end consumer

Frank Washkuch June 02, 2009

CHICAGO: Ink Publishing and United Airlines relaunched the in-flight title 'Hemispheres' on June 1, featuring revamped editorial content targeting an affluent audience.
 

Air New Zealand continues edgy marketing with singles' matchmaking flight

Beth Krietsch May 22, 2009

LOS ANGELES: Air New Zealand recently announced it is holding a 'matchmaking flight' in October 2009 as a way to draw an alternative demographic of travelers to the airline and New Zealand.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

Cervone answers the call of opportunity at UAL

Nicole Zerillo April 13, 2009

After 24 years in the auto industry and oversight of a $150 million-plus budget at GM, Tony Cervone decided he needed a change.
 

US Airways holds media day amid dour economy

Nicole Zerillo March 26, 2009

PHOENIX: US Airways hosted its annual media day on March 24 in the face of a tough climate for the industry. Its executive team used the one-day event to recap 2008, but also to explain the issues affecting its future, such as the economy.
 

Q4 revenues drop nearly 13% at IPG's CMG unit

Frank Washkuch February 27, 2009

NEW YORK: Fourth quarter revenues dropped 12.8% for the Constituency Management Group (CMG) division of The Interpublic Group (IPG), which contains the holding company's PR agencies, going to $260.7 million from $299 million in the year-ago period. For the overall year, though, which ended December 31, 2008, CMG's revenues were up 4% to about $1.1 billion.
 

Talent drain causes auto industry concerns

Tonya Garcia February 25, 2009

The industry's comms teams now face shrinking staffs among their many other economic hurdles
 

Business travel industry touts its economic value

Jaimy Lee February 20, 2009

WASHINGTON: In reaction to sharp criticism from lawmakers and the media, the business travel industry has launched advocacy campaigns to validate its role in the US' economic recovery.
 

Companies promote giving back in Black History Month

Kimberly Maul January 29, 2009

CHICAGO: A number of companies are promoting giving back to local communities in their campaigns to celebrate February as Black History Month.
 

Book of Lists 2008

December 22, 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses
 

5 Brands that hit the skids

December 22, 2008

 
 

Should I stay or should I go? - The buzz on holiday travel

BuzzLogic December 17, 2008

The holidays are upon us, as is the requisite family travel -- or this year's popular holiday "stay-cation."
 

'Teen Vogue' reaches teens at the mall

Kimberly Maul October 30, 2008

'Teen Vogue' opens pop-up location; Obama and McCain continue to manage reputations; Delta and Northwest merger approved; and more
 

Wiley names M Booth AOR for Frommer's

Frank Washkuch October 24, 2008

NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a division of Wiley, including trade press and consumer media outreach, events, and analyst relations.
 

Martin Aircraft's outreach soars

Tonya Garcia October 21, 2008

The jetpack has been a staple of science fiction for years. Martin Aircraft sought to make fiction reality by launching its Martin Jetpack at this year's annual Experimental Aircraft (EAA) AirVenture convention in Oshkosh, WI.
 

World of possibility

Alexandra Bruell October 17, 2008

Although Atlanta hasn't been immune to the recent financial turmoil, its focus on global opportunities could help local PR pros face the crisis.
 

TACA rebranding to reach "modern Latin" consumer

Nicole Zerillo October 08, 2008

MIAMI: The Central American airline TACA will retool its brand through 2009 to better connect with what it calls the "modern Latin" audience.
 

Tribune, Google trade blame over erroneous United story

Frank Washkuch September 11, 2008

CHICAGO: For the week after a story about United Airlines' 2002 bankruptcy filing was mistakenly identified as a current report, the Tribune Co. and Google traded blame over which was at fault, while the airline demanded a retraction.
 

United incident reinforces the need for Web strategy

September 11, 2008

When an old Chicago Tribune report on United Airlines' 2002 bankruptcy filing accidently resurfaced on the Internet this Monday, the airline's stock plunged to a low of $3 per share before the airline refuted the rumor with a two-paragraph statement. Its stock mostly rebounded on news of the United statement, but the incident demonstrated just how tenuous a company's reputation can be in the Internet age.
 

Virgin America introduces 'Entourage Air' for JFK-Vegas route

Kimberly Maul September 02, 2008

NEW YORK: Virgin America will introduce "Entourage Air," its JFK to Las Vegas route, on September 4, and celebrate the debut of HBO programming on its in-flight entertainment systems, with a party for the media and bloggers featuring the cast of HBO's Entourage.
 

McCain, Obama show-off each other's "Cribs"

Nicole Zerillo August 22, 2008

Presidential race tightens; Harvard regains top spot in college rankings; more fees at the airlines; and more.
 

Magazines suffer tough 2008 first half

Frank Washkuch August 12, 2008

With a few exceptions, such as New York magazine, People, In Style, and in-flight airline titles, magazines had a bad first half of 2008, with newsstand sales falling 6.3% from last year.
 

Emirates provides demo flights in US brand push

Aarti Shah August 07, 2008

SAN FRANCISCO: Airliner Emirates promoted its new, double-decker luxury plane with two demo flights for media and others in California last week. The effort is also part of a larger strategy to increase brand awareness in the US.
 

Comcast buys Daily Candy for $125 million

Frank Washkuch August 06, 2008

Comcast buys Daily Candy, British Airways campaign promotes plagued Heathrow terminal, Paris Hilton responds to political advertisement, and more.
 

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