Airlines

Newsmaker: Ginger Hardage, Southwest Airlines

December 01, 2011

In the case of Southwest Airlines' SVP, culture and comms, her title perfectly reflects a focus on keeping customers and employees informed and enthused.
 

Air New Zealand puts stars on the couch to build awareness

December 01, 2011

Looking to build global awareness of its flight offerings among business and leisure travelers, Air New Zealand's communications team created Rico, an airline mascot, and built out a series of campaigns involving social media and viral videos.
 

American Airlines parent AMR files for Chapter 11

November 29, 2011

AMR Corporation, the parent company of American Airlines, has filed for Chapter 11 bankruptcy protection, citing years of rising fuel costs and labor struggles.
 

American Airlines names Backover VP, corporate comms

November 17, 2011

FORT WORTH, TX: American Airlines has promoted Andy Backover to VP of corporate communications, replacing Roger Frizzell.
 

JetBlue apologizes on video for stranded CT plane

November 01, 2011

JetBlue EVP and COO Rob Maruster took to the airline's YouTube channel on Monday to apologize for an incident that left passengers stranded for a number of hours this weekend on a Hartford, CT tarmac.
 

Stangarone to head Embraer's NA comms

September 08, 2011

FORT LAUDERDALE, FL: Embraer, a large manufacturer of commercial, defense, and agricultural aircraft, has named Robert Stangarone as VP of corporate communications for North America.
 

Virgin Atlantic selects Susan Magrino as AOR

, Chris Daniels June 23, 2011

NEW YORK: Virgin Atlantic Airways has named the Susan Magrino Agency as its US AOR, following a full agency review process.
 

Frontier Airlines lands on MWW as AOR

Michelle Lodge May 10, 2011

DENVER: Budget air carrier Frontier Airlines has hired MWW Group to be its AOR after a competitive review.
 

Air Transport Association names Lott VP of comms

April 06, 2011

WASHINGTON DC: The Air Transport Association of America (ATA), the industry trade association for US airlines, named Steven Lott VP of communications.
 

United Continental branding update leaves room for imagination

February 28, 2011

Little by little, the new United Continental Holdings is creeping out from behind the airlines' merger.
 

Emirates touts expansion, names H&K its AOR

January 26, 2011

DUBAI, UAE: Emirates hired Hill & Knowlton as its US AOR, following a competitive RFP process that began this past summer.
 

How good customer service can save the airline industry

November 08, 2010

As I begin the last week of my six-year career at PRWeek, it's only natural to think about all of the things that I've learned while here.
 

Cause marketing at 30,000 feet

October 22, 2010

I've been traveling a lot lately for PRWeek business and so I've become somewhat of a connoisseur of airlines and their practices.
 

Emirates in midst of review

October 12, 2010

NEW YORK: Emirates, an airline which currently works with M. Silver Associates, is in the process of a US review.
 

Brand identity must be consistent across all consumer touchpoints

September 28, 2010

This past week I had the chance to fly Virgin America for the first time and I must say that I was really impressed.
 

Southwest leading comms around AirTran acquisition

September 27, 2010

DALLAS: Southwest Airlines is leading communications around its acquisition of AirTran Holdings, parent company of AirTran Airways, with help from PR agency Dix & Eaton.
 

Tony Cervone to leave United

September 07, 2010

CHICAGO: United SVP and CCO Tony Cervone confirmed that he will leave the company upon close of the Continental-United merger, slated for early October.
 

CMO Q&A: Porter Gale, Virgin America

September 01, 2010

Porter Gale of Virgin America speaks to Alexandra Bruell about the airline's marketing mix and why it is happy about Promoted Tweets
 

Is JetBlue's flight attendant fiasco good or bad PR?

Andrew Giangola August 12, 2010

When stories arise that we as corporate communicators don't plan, what constitutes positive, on-strategy coverage for a brand?
 

JetBlue issues statement on angry flight attendant

August 10, 2010

JetBlue Airlines has issued a formal statement responding to yesterday's incident when flight attendant Steven Slater exited the plane via an emergency chute after arguing with a passenger and telling off the entire fleet.
 

British Airways' ticket to criticism

July 01, 2010

British Airways recently included an image of a fake boarding pass for Osama Bin Laden in an issue of LHR News, its employee magazine for London's Heathrow Airport. The image was in reference to an article about the airline's new boarding pass system for mobile phones - and it caught global media attention.
 

Ocean Spray goes big for 'blue' launch

June 14, 2010

LAKEVILLE, MA: Ocean Spray is launching a campaign for the national rollout of its new blueberry-flavored drink, a departure from its cranberry-flavored product portfolio and positioning.
 

British Airways focuses on positive messaging during strike

May 25, 2010

NEW YORK: British Airways' US communications team is using traditional media relations and social media to reach customers and is encouraging them to visit its website for information regarding flights during a strike by the cabin crew that started on May 24.
 

United and Continental announce merger via various comms tools

May 03, 2010

CHICAGO: United Airlines and Continental Airlines have confirmed the merger that the media had reported was in the works.
 

AirTran turns to video to counter competitor ad

April 30, 2010

On March 18, AirTran Airways employees alerted PR director Christopher White that one of Southwest Airlines' national TV ads ("Battle Cry") showed Southwest employees flashing their chests painted with the words "Bags Fly Free" at an AirTran plane.
 

Text 100 picks up British Airways task

April 30, 2010

NEW YORK: British Airways has hired Text 100 to handle PR and social media for this year's "Face to Face" program, after a competitive pitch.
 

Travel delays offer communications opportunity

April 23, 2010

As airline delays affected thousands of travelers this week, some companies used the crisis to leverage products and services that could ease the plights of the stranded travelers.
 

Airlines turn to social media in midst of volcanic ash crisis

April 20, 2010

As ash from an Icelandic volcano continues to ground flights to and from Europe, social media has emerged as the essential tool for airlines to communicate with customers.
 

UAL merger talks delaying RFP process?

April 08, 2010

UAL's United Airlines is reportedly involved in merger talks with US Airways. United told PRWeek last October that it had issued an RFP for its first AOR to handle PR and crisis communications.
 

Virgin America launches reality show amid expansion plans

March 18, 2010

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
 
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