Mobile Version Subscribe Issue Archive Contact Us About Us Advertise PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

Airlines

Virgin America launches reality show amid expansion plans

Alexandra Bruell March 18, 2010

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.

Virgin Atlantic Airways names Dawson director of corporate comms

Alexandra Bruell March 15, 2010

CRAWLEY, UK: Virgin Atlantic Airways hired Greg Dawson as director of corporate communications, effective June 7.

Heritage Aviation taps MKC

Alexandra Bruell March 15, 2010

BURLINGTON, VT: Heritage Aviation, a full-service Fixed Base Operator (FBO) at the Burlington International Airport, has retained the Morris & King Company.

Southwest solves duplication problem with restructuring

Erica Morris March 01, 2010

When Southwest Airlines' VP of communication and strategic outreach Linda Rutherford decided to reorganize her team last fall, it was with an aim of streamlining the department's work.

Southwest reacts to seating dust-up with aplomb

February 19, 2010

When director Kevin Smith was recently booted from a Southwest Airlines flight for reportedly not fitting in a standard seat, he immediately took to Twitter to share his thoughts with his 1.6 million followers.

AeroMexico expands works with Paco Communications

Kimberly Maul February 09, 2010

CHICAGO: AeroMexico tapped Paco Communications as its US and international PR AOR, after working with the agency on advertising and e-marketing since May 2009.

DC Influencer: Q&A with Ed Bolen, CEO, National Business Aviation Association

Jaimy Lee February 01, 2010

Ed Bolen, president and CEO of the National Business Aviation Association, speaks with Jaimy Lee about educating policymakers on issues relating to the business aviation community.

Southwest's Berg joins Linhart PR as digital media lead

Alexandra Bruell January 04, 2010

DENVER: Paula Berg will join Linhart Public Relations as head of the digital media practice, effective January 4.

TSA comms roadblocked by security concerns, politics

Alexandra Bruell December 31, 2009

WASHINGTON: While federal officials adjust airport security standards in the aftermath of an attempted terrorist attack, some are criticizing the Transportation Security Association (TSA) for seemingly incomplete or confusing communications.

Confusion on airline security regs follows Christmas incident

Alexandra Bruell December 28, 2009

While on hold with Delta's corporate communications number for over 25 minutes, I have time to shuffle through criticism of miscommunication, and official statements, following the December 25 terrorist attempt on Northwest Airline Flight 253 from Amsterdam.

Weekend storm tests airline and airport social media strategy

Alexandra Bruell December 23, 2009

CHICAGO: A blizzard in the Northeast December 19, prompted an increase in the use of social media from airlines and airports as part of overall communications strategy, amid flight delays and cancellations.

Pet Airways gets IR support

Kimberly Maul December 18, 2009

DELRAY BEACH, FL: Pet Airways, which flies pets in the main cabin, hired The Exchange as its IR firm.

Airlines promote new amenity in Wi-Fi offering

Alexandra Bruell December 11, 2009

NEW YORK: Although Wi-Fi went mainstream long ago on land, it's still in its infancy in the skies, and airline carriers are finding ways to work the new offering into communications.

American Airlines shoots to score with Hispanic travelers

Kimberly Maul December 01, 2009

American Airlines is working to interact with Hispanic consumers through various online strategies in 2009.

Frizzell: AA's message will focus on the customer

Aarti Shah November 05, 2009

In step with the "you-focused" campaigns of this fall, in 2010 American Airlines' communications is going to be all about the customer, Roger Frizzell, the company's VP of corporate communications, said in a recent meeting with PRWeek.

CEO Q&A: Doug Parker, CEO, US Airways

Tonya Garcia November 01, 2009

Doug Parker of US Airways talks to Tonya Garcia about digital media and communicating policies that aren't received well by consumers

Delta eliminates comms post following NWA merger

Chris Daniels October 28, 2009

ATLANTA: Delta Air Lines eliminated the VP, corporate affairs position held by Tammy Lee Stanoch in June, following a consolidation of roles, said Anthony Black, senior manager, media relations, Delta Air Lines.

'Up in the Air' uses airline production partner for marketing support

Kimberly Maul October 14, 2009

LOS ANGELES: For its upcoming movie 'Up in the Air,' starring George Clooney, Paramount Pictures partnered with American Airlines on not only production, but also a marketing campaign including "A Year in the Air" sweepstakes.

American Airlines to launch African-American social network

Alexandra Bruell October 09, 2009

DALLAS: This week, American Airlines (AA) announced plans to launch BlackAtlas.com, a social network targeting African-American travelers, as part of a larger effort to increase brand loyalty within multicultural segments.

Australian airline Qantas taps The Brandman Agency as AOR

Alexandra Bruell October 02, 2009

NEW YORK: Qantas, an Australian airline, appointed The Brandman Agency as its AOR for North America.

Companies ramp up internal comms efforts

Tonya Garcia October 01, 2009

In the current financial environment, companies are employing internal efforts that engage staffers and tie back to business goals.

El Al Airlines names 5W its AOR

Alexandra Bruell September 14, 2009

NEW YORK: Israeli airline EL AL hired 5W PR as its AOR in the US.

JetBlue tackles the Jets

Alexandra Bruell September 09, 2009

JetBlue recently announced a promotional partnership with the New York Jets, its first sports partnership in New York City.

"We have a lot of channels on...

JetBlue revamps team to keep all units up to speed

September 01, 2009

Over the past four years, JetBlue has more than doubled the size of its corporate communications team.

American Airlines and NYC & Co tout fall deal promo

Alexandra Bruell August 20, 2009

NEW YORK: NYC & Company partnered with American Airlines to promote fall domestic flight deals through social media and online outreach.

Scorned flier doesn't sing United's praises

Tonya Garcia August 01, 2009

Passengers expect little from air travel nowadays.

CEO Q&A: Gary Kelly, Southwest Airlines

Rose Gordon August 01, 2009

Gary Kelly of Southwest Airlines speaks with Rose Gordon about its usage and measurement of PR.

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.